Media events and European visions: Czech Republic in the 2007 Eurovision Song Contest
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Václav Štětka
Abstract
In this article, the author deals with the relationship between the supposed socio-integrative role of media events, as defined by Dayan and Katz, and the processes of European integration and identity building. He focuses specifically on the Eurovision Song Contest and the way it has been historically promoted as a tool for raising European consciousness, as well as on the difficulties with maintaining this role in the context of the growing number of participating countries. These issues are further explored through an empirical analysis of the 2007 Eurovision Song Contest in the Czech Republic, which was a debuting country that year. This case study shows that the event was largely unsuccessful and met both with a lack of audience interest as well as with media criticism and even disdain. It also demonstrates how, in light of the Czech musical representative's failure in the ESC, the Czech media scene adopted a nationalist-defensive stance and created an image of a moral victory over decadent Europe.
© Walter de Gruyter
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- Media events and European visions: Czech Republic in the 2007 Eurovision Song Contest
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- Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press
- Contributors
Articles in the same Issue
- Intense media coverage
- Media events and European visions: Czech Republic in the 2007 Eurovision Song Contest
- Gender and interface agents in the on-line news
- Internet adoption in the newsroom: Journalists' use of the Internet explained by attitudes and perceived functions
- Sexual attitudes and erotophobia and the recall of sexual content on television
- The analog switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders
- Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press
- Contributors
