27 A Performative Genealogy of the Creative Industries and Policy Implications
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Nicolas Ricci
und Sophie Hooge
Abstract
This chapter offers an original genealogy of the “Creative Industries”, a term that has developed since its inception in the late 20th century as a policy tool to foster economic growth and innovation. We trace the roots of the concept through three distinct collective action models: the cultural-dissemination of Renaissance patronage, the knowledge-intermediation systems of medieval monasticism, and the product-crafting guilds of the late Middle Ages. By analyzing their historical contexts, we reveal the performative intentions behind policies supporting creative organizations. We then explore the shift in policies from supporting small-scale, unique production to fostering large-scale replicability, transitioning from state-controlled cultural approaches in the mid-20th century to market-driven models in the late 20th century, ultimately culminating in the current emphasis on “Creative Industries” within a knowledge economyknowledge economy framework. Finally, the chapter critiques the current knowledge economy framework, which prioritizes economic scalability over cultural sustainability. It calls for rethinking policies to address key challenges such as the undervaluation of culture-driven organizations, the erosion of knowledge diversity, and the lack of autonomous industrial production. Emphasizing the concept of “creative sovereigntycreative sovereignty”, it proposes an inclusive policy agenda that integrates cultural, economic, and strategic considerations to ensure the resilience of creative organizations.
Abstract
This chapter offers an original genealogy of the “Creative Industries”, a term that has developed since its inception in the late 20th century as a policy tool to foster economic growth and innovation. We trace the roots of the concept through three distinct collective action models: the cultural-dissemination of Renaissance patronage, the knowledge-intermediation systems of medieval monasticism, and the product-crafting guilds of the late Middle Ages. By analyzing their historical contexts, we reveal the performative intentions behind policies supporting creative organizations. We then explore the shift in policies from supporting small-scale, unique production to fostering large-scale replicability, transitioning from state-controlled cultural approaches in the mid-20th century to market-driven models in the late 20th century, ultimately culminating in the current emphasis on “Creative Industries” within a knowledge economyknowledge economy framework. Finally, the chapter critiques the current knowledge economy framework, which prioritizes economic scalability over cultural sustainability. It calls for rethinking policies to address key challenges such as the undervaluation of culture-driven organizations, the erosion of knowledge diversity, and the lack of autonomous industrial production. Emphasizing the concept of “creative sovereigntycreative sovereignty”, it proposes an inclusive policy agenda that integrates cultural, economic, and strategic considerations to ensure the resilience of creative organizations.
Kapitel in diesem Buch
- Frontmatter I
- De Gruyter Handbooks in Business, Economics and Finance V
- Foreword VII
- Contents IX
- Editors and Contributors XIII
- A Quarter-Century of Creative Industries: Promises, Disillusions, and Hopes 1
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Part A: Work in the Creative Industries
- 1 Creative Industries, ‘Conspicuous Production’, and the Social Life of Markets 9
- 2 From Creation to Monetization: Value Capture in the Digital Creator Economy 27
- 3 Creating Digital Value: The Role of Independent Creators as Multi-platform Users 41
- 4 Platformization of Performing Arts and Streaming Culture in China 55
- 5 Fair Practice and Creative Industries: Evidence from Cultural Policy Lens 69
- 6 Broadcasting Eating: North Korean Women in Digital Creative Industries 81
- 7 Identity Tensions Among Artists and Creative Workers 93
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Part B: Spatial Dynamics in the Creative Industries
- 8 Unpacking Creative Ecosystems: A Place-Based Perspective 107
- 9 Theme Parks as Creative Industries: From Entertainment Venues to Creative Clusters 123
- 10 The European Creative City: Contextualising Urban Policies and Strategies for Creative Industries 135
- 11 Middleground Hubs in Entrepreneurial Ecosystems of Innovation: The Case of GameBCN 151
- 12 Music Scenes and Music Zones: Cultivating the Independent Venue Ecosystem as a Talent Catalyst 167
- 13 The Regeneration of a Creative Hub: Critical Episodes of Organizationality 181
- 14 Researching Creative Ecosystems: Reflections on Applying an Ecological Approach 197
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Part C: Current Issues in the Creative Industries
- 15 The Precarity of Diversity Services in the Creative Industries 213
- 16 Strategic Sustainability Communication in the Branding Strategy of Cultural Institutions 229
- 17 Doing Sustainability Begins with Being Sustainable: Five Learning Principles for Inclusive Gamification 243
- 18 Stronger Together? The Resilience Challenge of Meta-Organizations in CCIs 257
- 19 Tourism and Creative Industries: Insights from France and Italy 269
- 20 Openness, Trust, and Sharing in the Creative Industries: Lessons from the Finnish Video Game Industry 283
- 21 Structuring the Social Impact of an Extreme Music Festival through Its Boundaries: Lessons from Hellfest’s Strategic Trajectory 295
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Part D: Emerging Outlooks in the Creative Industries
- 22 Mapping and “Futuring” Strategic Competencies for the Creative Workforce: A European Outlook 309
- 23 The Impact Challenge: Moving from Output to Impact 323
- 24 Blockchain and NFTs: Shaping the Futures of the Music Industry 335
- 25 Artificial Intelligence and the Creative Industries 351
- 26 Randomly Uniform: Horkheimer and Adorno’s Critique of Culture and Creative Industry 365
- 27 A Performative Genealogy of the Creative Industries and Policy Implications 377
- Index 393
Kapitel in diesem Buch
- Frontmatter I
- De Gruyter Handbooks in Business, Economics and Finance V
- Foreword VII
- Contents IX
- Editors and Contributors XIII
- A Quarter-Century of Creative Industries: Promises, Disillusions, and Hopes 1
-
Part A: Work in the Creative Industries
- 1 Creative Industries, ‘Conspicuous Production’, and the Social Life of Markets 9
- 2 From Creation to Monetization: Value Capture in the Digital Creator Economy 27
- 3 Creating Digital Value: The Role of Independent Creators as Multi-platform Users 41
- 4 Platformization of Performing Arts and Streaming Culture in China 55
- 5 Fair Practice and Creative Industries: Evidence from Cultural Policy Lens 69
- 6 Broadcasting Eating: North Korean Women in Digital Creative Industries 81
- 7 Identity Tensions Among Artists and Creative Workers 93
-
Part B: Spatial Dynamics in the Creative Industries
- 8 Unpacking Creative Ecosystems: A Place-Based Perspective 107
- 9 Theme Parks as Creative Industries: From Entertainment Venues to Creative Clusters 123
- 10 The European Creative City: Contextualising Urban Policies and Strategies for Creative Industries 135
- 11 Middleground Hubs in Entrepreneurial Ecosystems of Innovation: The Case of GameBCN 151
- 12 Music Scenes and Music Zones: Cultivating the Independent Venue Ecosystem as a Talent Catalyst 167
- 13 The Regeneration of a Creative Hub: Critical Episodes of Organizationality 181
- 14 Researching Creative Ecosystems: Reflections on Applying an Ecological Approach 197
-
Part C: Current Issues in the Creative Industries
- 15 The Precarity of Diversity Services in the Creative Industries 213
- 16 Strategic Sustainability Communication in the Branding Strategy of Cultural Institutions 229
- 17 Doing Sustainability Begins with Being Sustainable: Five Learning Principles for Inclusive Gamification 243
- 18 Stronger Together? The Resilience Challenge of Meta-Organizations in CCIs 257
- 19 Tourism and Creative Industries: Insights from France and Italy 269
- 20 Openness, Trust, and Sharing in the Creative Industries: Lessons from the Finnish Video Game Industry 283
- 21 Structuring the Social Impact of an Extreme Music Festival through Its Boundaries: Lessons from Hellfest’s Strategic Trajectory 295
-
Part D: Emerging Outlooks in the Creative Industries
- 22 Mapping and “Futuring” Strategic Competencies for the Creative Workforce: A European Outlook 309
- 23 The Impact Challenge: Moving from Output to Impact 323
- 24 Blockchain and NFTs: Shaping the Futures of the Music Industry 335
- 25 Artificial Intelligence and the Creative Industries 351
- 26 Randomly Uniform: Horkheimer and Adorno’s Critique of Culture and Creative Industry 365
- 27 A Performative Genealogy of the Creative Industries and Policy Implications 377
- Index 393