8 Unpacking Opportunity Recognition for Sustainable Entrepreneurship
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Margo Enthoven
Abstract
Opportunity recognition is one of the first steps to start a sustainable business. Interestingly, there has been a huge debate regarding the definition of this concept as well as how sustainable entrepreneurs recognise opportunities. This chapter gives a focused overview of the concept of opportunity recognition. We first provide a historical description, summarising how the concept evolved over the years. We follow by discussing how the process of opportunity recognition for sustainable entrepreneurship is different from opportunity recognition in conventional entrepreneurship. We finalise the chapter with a new typology of opportunity recognition in sustainable entrepreneurship, where the different types of opportunities that have been discussed are mapped as problem or solution-led opportunities. As such, the chapter introduces a novel tool to help aspiring entrepreneurs with identifying what type of opportunity is best fitting their sustainability endeavours, depending on their focus.
Abstract
Opportunity recognition is one of the first steps to start a sustainable business. Interestingly, there has been a huge debate regarding the definition of this concept as well as how sustainable entrepreneurs recognise opportunities. This chapter gives a focused overview of the concept of opportunity recognition. We first provide a historical description, summarising how the concept evolved over the years. We follow by discussing how the process of opportunity recognition for sustainable entrepreneurship is different from opportunity recognition in conventional entrepreneurship. We finalise the chapter with a new typology of opportunity recognition in sustainable entrepreneurship, where the different types of opportunities that have been discussed are mapped as problem or solution-led opportunities. As such, the chapter introduces a novel tool to help aspiring entrepreneurs with identifying what type of opportunity is best fitting their sustainability endeavours, depending on their focus.
Kapitel in diesem Buch
- Frontmatter I
- Contents VII
- List of Contributors XI
- 1 Introduction 1
-
Part I: Foundations
- Introduction 25
- 2 Sustainable Entrepreneurship Research: Narratives, Tensions and Future Agendas 29
- 3 Fostering Sustainability and Entrepreneurship Through Action Research: The Role of Value Reciprocity and Impact Temporality 45
- 4 Sustainable Entrepreneurship Education 63
- 5 Consultation: Building Social Relations with Productive Benefits 83
-
Part II: Leadership
- Introduction 103
- 6 Value-Driven Leadership in Sustainable Entrepreneurship 107
- 7 Back to the Sustainable Future: The Influence of the Big Five Personality Traits on Consideration of Future Consequences 123
- 8 Unpacking Opportunity Recognition for Sustainable Entrepreneurship 143
- 9 Leadership in Transitions: The Case of Hydrogen 159
-
Part III: Sustainable Entrepreneurship and Context
- Introduction 185
- 10 Sustainable Entrepreneurship and Context: Mapping Research on the Nexus and Demarcating Future Research Directions 189
- 11 The Untold Story of Women’s Online Business in Bangladesh 213
- 12 Climate-Smart Agriculture Diffusion within Smallholder Agriculture Context: The Role of Business Models of Sustainable Entrepreneurs 233
- 13 Sustainable Entrepreneurial Storytelling in the Caribbean: Digital Storytelling to Empower Trinidad and Tobago’s Cocoa Sector 255
-
Part IV: Business Models
- Introduction 283
- 14 From Economic to Sustainable Value Creation 287
- 15 Transformative Organizational Learning for Circular Economy 307
- 16 Accelerating Transitions Through Business Model Thinking 323
- 17 A Long-Term Perspective on Sustainable Business Modelling Changing Value Creation, Actors and Scope in a Quest to Foster Transformation and Transition 343
-
Part V: Performance and Impact
- Introduction 361
- 18 Impact Investment in Southeast Asia: An Overview and Framework 365
- 19 Enabling the Agency of Others: The Ultimate Impact of Social Entrepreneurs 389
- 20 Breaking Boundaries: The Case of Women Tech-Entrepreneurs in Lebanon 407
- 21 Mapping Change in Local Energy: Community Energy Groups and Their Theory of Change 423
- List of Figures 441
- List of Tables 443
- Index 445
Kapitel in diesem Buch
- Frontmatter I
- Contents VII
- List of Contributors XI
- 1 Introduction 1
-
Part I: Foundations
- Introduction 25
- 2 Sustainable Entrepreneurship Research: Narratives, Tensions and Future Agendas 29
- 3 Fostering Sustainability and Entrepreneurship Through Action Research: The Role of Value Reciprocity and Impact Temporality 45
- 4 Sustainable Entrepreneurship Education 63
- 5 Consultation: Building Social Relations with Productive Benefits 83
-
Part II: Leadership
- Introduction 103
- 6 Value-Driven Leadership in Sustainable Entrepreneurship 107
- 7 Back to the Sustainable Future: The Influence of the Big Five Personality Traits on Consideration of Future Consequences 123
- 8 Unpacking Opportunity Recognition for Sustainable Entrepreneurship 143
- 9 Leadership in Transitions: The Case of Hydrogen 159
-
Part III: Sustainable Entrepreneurship and Context
- Introduction 185
- 10 Sustainable Entrepreneurship and Context: Mapping Research on the Nexus and Demarcating Future Research Directions 189
- 11 The Untold Story of Women’s Online Business in Bangladesh 213
- 12 Climate-Smart Agriculture Diffusion within Smallholder Agriculture Context: The Role of Business Models of Sustainable Entrepreneurs 233
- 13 Sustainable Entrepreneurial Storytelling in the Caribbean: Digital Storytelling to Empower Trinidad and Tobago’s Cocoa Sector 255
-
Part IV: Business Models
- Introduction 283
- 14 From Economic to Sustainable Value Creation 287
- 15 Transformative Organizational Learning for Circular Economy 307
- 16 Accelerating Transitions Through Business Model Thinking 323
- 17 A Long-Term Perspective on Sustainable Business Modelling Changing Value Creation, Actors and Scope in a Quest to Foster Transformation and Transition 343
-
Part V: Performance and Impact
- Introduction 361
- 18 Impact Investment in Southeast Asia: An Overview and Framework 365
- 19 Enabling the Agency of Others: The Ultimate Impact of Social Entrepreneurs 389
- 20 Breaking Boundaries: The Case of Women Tech-Entrepreneurs in Lebanon 407
- 21 Mapping Change in Local Energy: Community Energy Groups and Their Theory of Change 423
- List of Figures 441
- List of Tables 443
- Index 445