Volume 18, Issue 1

This article studies the cognitive and communicative effects of typographical iconicity in poetry from the perspective of relevance theory. It argues that the visual aspect pertaining to an instance of typographical iconicity conveys a sensory impression, which perceptually resembles elements of the semantic material represented via the typographical iconicity’s lexical aspect. It is suggested that the non-propositional information relating to this impression can trigger the derivation of a wide array of weak implicatures which can combine to form an impressionistic and indeterminate cognitive state described within relevance theory as a poetic effect . Furthermore, since the added effort, which the typographical iconicity requires to be perceived and processed, is offset by the derived implicatures, the use of typographical iconicity may be said to produce an optimally relevant level of processing.

This article deals with the problem of different distributions of the Spanish pronouns le and lo ‘him, her, polite you’ (and their morphological variants les, los, la and las ) that may be observed in different realms of the Spanish speaking world (geography, sociologically etc.). In this paper, as a starting point, the more established and traditional case theory will be compared with the Control System Hypothesis in a particular corpus of a non-standard, Peninsular variant of Spanish. The hypothesis that will then be tested is that the use of the pronouns under focus in this particular variant, as well as in all variants, is based on one and the same semantic substance, but that (groups of) speakers may apply this substance for different communicative needs, resulting in different distributions of the forms in different language samples of the respective (groups of) speakers. These differences, then, are not representative of different meanings, but may be representing cultural differences of the respective speech group. The case in focus is middle-class Spanish of the 60s as represented in a novel by Miguel Delibes, and particularly how men and women are addressed. This corpus was chosen because of its particular, non-standard distribution of the pronouns in question, being therefore of particular interest to test the hypothesis.

Research in the fields of pragmatics has highlighted important differences in speech act realisation strategies and the perception of contextual variables across lingua-cultures. This particularly applies for requests, which are potentially face-threating acts and important expressions of cultural behaviour, as their performance is influenced by culturally-embedded perspectives on rights and obligations. Although some languages have been widely investigated in terms of request realisation, such as English, little research has been done on Italian. This study examines request realisation strategies in Italian, in terms of Head Acts and request perspective, and the impact of the sociopragmatic factors of social distance and weight of imposition of the request on strategy choice amongst eight Italian speakers, by means of open-ended roleplays. The data was analysed by using a coding scheme based on Blum-Kulka and Olshtain (1984) and revealed that the Italian speakers where more influenced by social distance, which in turn impacted on the choice of request perspective. They were shown to prefer using hearer-orientation, which reflected in the verb conjugation of the Head Acts, since this perspective allows them to do relational work with the hearer, by either addressing the recipient with the familiar tu or with the formal lei .

The aim of the paper is to establish a relation between the cooperative principle formulated by H.P. Grice in pragmatics and the principle of sincere cooperation laid down in the founding Treaties on the European Union and interpretated by the Court of Justice of the European Union, intimately linked to the ethical imperative of cooperation, in a cultural framework shared by the Member States. The key concepts are ratio and value and the case-law analysed is provided by the recent cases of the Romanian magistrates. The principle of cooperation reasserted also as the Cooperation and Verification Mechanism is the main obligation and it implies compliance with agreements and action to obtain certain effects.

Assessing the quality of translation is never straightforward and rarely objective. Context, audience, text type, function and lexis are only some of the criteria that need to be taken into account. In the case of constrained intersemiotic translation, subtitling being a prime example thereof, determining universal criteria for assessment is particularly testing. Often referred to as “necessary evil”, audiovisual translation (AVT) needs to avoid distracting the audience, while aiding their comprehension of the audiovisual message. This is particularly the case for additive AVT, for instance subtitling, where the translation does not replace the original, but coexists with it. Relevance Theory, a controversial but flexible approach to communication, may provide a viable framework for gauging subtitling quality. The interplay between relevance, communicative intention and processing effort can help explain the rationale behind the process of decision-making in the practice of AVT. This paper provides a theoretical foundation for the application of Sperber and Wilson’s Relevance Theory to interlingual subtitling, followed by an analysis of selected examples from a large corpus of mostly English-language movies, series and documentaries streamed on Netflix with Polish subtitles. Though the corpus is Polish-centred, the research conclusions are intended to be universal enough to apply regardless of the language pair.

This paper examines a number of proverbs in English and Persian to shed light on certain pragmatic issues involved in translation. By analyzing three sets of data within the pragmatic framework, we found that the translatability of proverbs should be characterized as a continuum, rather a clear-cut dichotomy. Depending on the universality or culture-specificity of background cultural information associated with proverbs, three main categories, namely translatables, semi-translatables, and untranslatables are proposed. These categories fall along different points on a postulated continuum of translatability. Our study also shows that implicatures and presuppositions, when applicable to translatability, influence it in an incontrovertible manner. On top of this, the indubitable role of metaphor in the conceptualization of proverbs, and as a result, on the translatability of them is acknowledged.

As a part of religious discourse, Christian sermons are a “…persuasive discourse par excellence” (Adams 2019:7). This is more pronounced in the Christian Prosperity Gospel (CPG), a system of thought and belief in which preachers The word preacher and speaker are used interchangeably in this paper. attempt to convince audiences to donate to their churches with the expectation that God will reward them with health and wealth. Previous research shows that the use of metaphors and metonymies pervade CPG sermons but an explanation on the mechanisms through which they persuade is rarer. With this in mind and viewing CPG sermons from their persuasive angle; this paper sets out to investigate how metaphors and metonymies are used for persuasion purposes in televised sermons presented in the Gĩkũyũ language Gĩkũyũ is the language of the Agĩkũyũ who are largely found in central Kenya as well as in some other parts of the country. It is a Bantu language classified as a Zone E (E51) language by Guthrie (1971). According to the 2019, Population and Housing Census, the gĩkũyũ is the largest tribe in Kenya at 8,148,668 individuals. The community has dominated in televangelism but the position is changing due to the proliferation of many vernacular television stations. . The data is drawn from authentic televised sermons. The findings indicate that metaphors and metonymies engender persuasion in sermons by affecting the perceived altruism and trustworthiness of a speaker in a sermon. This is done by means of manipulating various forms of distance suggested in the Media Proximization Approach (Kopytowska 2015, 2022). Metaphor is found to affect the axiological, epistemic, temporal and emotional distances while metonymy affects the axiological and spatial distances to activate certain pragmatic presuppositions which make them persuasive in a covert way.

Cyber scam, a subculture in Nigeria, especially among youths, has been under-investigated from the linguistic perspective. This study thus explores discursive-manipulative strategies in scam emails and SMS/messages in Nigeria, drawing samples from a corpus of over 200 emails and 50 SMS documented between 2018 and 2022. With insights from Brown and Levinson’s face, Mey’s pragmatic act and McCronack’s information manipulation theories, it is observed that discursive manipulative strategies such as positive and negative false alarm, self-denigration, formulaic, and evocation of theistic and religious context project the Nigerian realities in scam emails and SMS. Embedded in these manipulative strategies are face-saving and face-threatening acts strategically woven round the violation of the maxims of quality and quantity.

Impoliteness in student emails to faculty can have negative consequences. However, the nuances of perceived impoliteness by faculty with different language backgrounds have not been thoroughly studied in the literature. This paper explores how emails written by non-native English-speaking students are perceived impolite by faculty depending on social identity variables such as native speaker status, gender, and seniority. Participants (n = 152 faculty) read six emails and rated their perceptions of the emails on a questionnaire. The items on the questionnaire were about lack of face enhancement, use of face threat, acknowledgment of imposition, and not giving a choice in complying with requests. Results suggest that in their perceptions of the lack of face enhancement, senior faculty seemed to be more tolerant than their junior counterparts. Further, non-native speakers of English were found to be more tolerant of the lack of acknowledgment of imposition. However, no significant association was observed between the social identity of the faculty and their perception of face threat nor between social identity and giving a choice in complying with requests. The paper has implications for raising the awareness of the faculty and students about their potential biases in academic correspondence.