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11 The oratory of Gordon Brown

  • Judi Atkins
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Abstract

Gordon Brown entered Parliament as MP for Dunfermline East in 1983. Brown's impressive parliamentary performances while filling in as Shadow Chancellor in 1988 dramatically increased his profile, and he was subsequently appointed to that position in July 1992. Brown's parliamentary oratory is primarily deliberative and, as such, reflects the adversarial nature of that institution. In contrast, conference speeches are instances of epideictic, or ceremonial, rhetoric that are designed to affirm a party's identity and values, and to inspire the faithful. There are a number of themes that recur in Brown's oratory throughout his career. Taken together, these themes served to inspire the party membership, undermine the Conservatives, and demonstrate to the public that Labour was fit to govern. Despite the concerns of some Labour MPs about his fitness to lead, Brown became prime minister on 27 June 2007.

Abstract

Gordon Brown entered Parliament as MP for Dunfermline East in 1983. Brown's impressive parliamentary performances while filling in as Shadow Chancellor in 1988 dramatically increased his profile, and he was subsequently appointed to that position in July 1992. Brown's parliamentary oratory is primarily deliberative and, as such, reflects the adversarial nature of that institution. In contrast, conference speeches are instances of epideictic, or ceremonial, rhetoric that are designed to affirm a party's identity and values, and to inspire the faithful. There are a number of themes that recur in Brown's oratory throughout his career. Taken together, these themes served to inspire the party membership, undermine the Conservatives, and demonstrate to the public that Labour was fit to govern. Despite the concerns of some Labour MPs about his fitness to lead, Brown became prime minister on 27 June 2007.

Heruntergeladen am 31.10.2025 von https://www.degruyterbrill.com/document/doi/10.7765/9780719097959.00018/html
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