Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Sidebars ix
4. Introduction xi
5. Stage 1: The Call to Adventure: Myths About Starting a Company 1
6. Stage 2: Fuel for the Journey: Myths About Raising Money 49
7. Stage 3: Travel Companions: Myths About Hiring and Management 101
8. Stage 4: The Road of Trials: Myths About Going to Market 137
9. Stage 5: Acquiring the Treasure: Myths About Exiting Your Company 177
10. Stage 6: The Underworld and the Return: Myths About Life and Death in a Startup 215
11. Bonus Myths 237
12. Appendix A: The Startup Market Lifecycle and Curves 239
13. Appendix B: Meet Our Cast of Characters and Startups 243
14. Acknowledgments 251
15. About the Author 253
16. Index 255