Chapters in this book

1. Frontmatter I
2. Foreword V
3. Preface VII
4. Contents XIII
5. List of Tables XVIII
6. Part I. The Present State of Business Education
7. 1. The Reasons for this Study 3
8. 2. Higher Education for Business: Its Growth and Present Magnitude 19
9. Part II. The Needs to be Served: The Development of Business Competence
10. 3. The Aims of Business Education 39
11. 4. Business as an Occupation 51
12. 5. The Qualities Needed by Business: The Empirical Evidence 75
13. 6. The Role of Education in the Development of Business Competence 103
14. 7. Improving the Quality of Business Education: Summary and Preview 127
15. Part III. A Critical Survey of Business Curricula
16. 8. The Undergraduate Curriculum: General Education 147
17. 9. The Undergraduate Curriculum: Professional Education 177
18. 10. Other Undergraduate Programs in Business 225
19. 11. The Master’s Program in Business Administration 247
20. 12. Nondegree Programs for Businessmen 291
21. Part IV. Students, Faculty, Teaching, and Research
22. 13. Improving the Quality of Students 323
23. 14. The Business Faculty 341
24. 15. The Need for Better Teaching 359
25. 16. Research in the Business Schools 377
26. 17. Doctoral Programs in Business 397
27. Part V. The Need for Action
28. 18. Some Final Suggestions 425
29. Appendixes
30. A. The Literature on Personal Qualities Contributing to Business Success 453
31. B. Survey of Business Firms 457
32. C. Technical Note on the Survey of College Placement Offices 463
33. D. Technical Notes to Tables in Chapter 2 465
34. E. Technical Note on Samples of Schools 471
35. Index 477