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Columbia University Press
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Higher Education for Business
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Language:
English
Published/Copyright:
1959
About this book
Provides the basis for a reappraisal of the state of business education in the United States and applies it to the entire range of business schools from the very poor to those judged to be better business schools. It includes various undergraduate programs, master's programs, and non-degree programs.
Topics
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Frontmatter
I -
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Foreword
V -
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Preface
VII -
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Contents
XIII -
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List of Tables
XVIII - Part I. The Present State of Business Education
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1. The Reasons for this Study
3 -
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2. Higher Education for Business: Its Growth and Present Magnitude
19 - Part II. The Needs to be Served: The Development of Business Competence
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3. The Aims of Business Education
39 -
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4. Business as an Occupation
51 -
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5. The Qualities Needed by Business: The Empirical Evidence
75 -
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6. The Role of Education in the Development of Business Competence
103 -
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7. Improving the Quality of Business Education: Summary and Preview
127 - Part III. A Critical Survey of Business Curricula
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8. The Undergraduate Curriculum: General Education
147 -
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9. The Undergraduate Curriculum: Professional Education
177 -
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10. Other Undergraduate Programs in Business
225 -
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11. The Master’s Program in Business Administration
247 -
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12. Nondegree Programs for Businessmen
291 - Part IV. Students, Faculty, Teaching, and Research
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13. Improving the Quality of Students
323 -
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14. The Business Faculty
341 -
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15. The Need for Better Teaching
359 -
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16. Research in the Business Schools
377 -
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17. Doctoral Programs in Business
397 - Part V. The Need for Action
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18. Some Final Suggestions
425 - Appendixes
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A. The Literature on Personal Qualities Contributing to Business Success
453 -
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B. Survey of Business Firms
457 -
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C. Technical Note on the Survey of College Placement Offices
463 -
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D. Technical Notes to Tables in Chapter 2
465 -
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E. Technical Note on Samples of Schools
471 -
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Index
477
Publishing information
Pages and Images/Illustrations in book
eBook published on:
May 6, 2019
eBook ISBN:
9780231883597
Pages and Images/Illustrations in book
Main content:
492
eBook ISBN:
9780231883597
Audience(s) for this book
College/higher education;
