Chapters in this book

1. Frontmatter i
2. Contents v
3. Introduction Why Science PIOs Matter (and Communication 101) 1
4. 1 Finding Stories and Deciding What to Write About 5
5. 2 Writing Stories 21
6. 3 Pitching Stories 40
7. 4 Illustrating Stories with Multimedia 61
8. 5 Getting Scientists to Tell Their Stories 69
9. 6 Telling the Story Yourself: Social Media and Blogs 79
10. 7 Measuring Your Story’s Success: Metrics 100
11. 8 Stories You Don’t Want: Crisis Communications 114
12. Conclusion The Science PIO Commandments 123
13. Acknowledgments 127
14. Appendixes 129
15. Index 143