Chapter
Publicly Available
Contents
-
W. Matthew Shipman
Chapters in this book
- Frontmatter i
- Contents v
- Introduction Why Science PIOs Matter (and Communication 101) 1
- 1 Finding Stories and Deciding What to Write About 5
- 2 Writing Stories 21
- 3 Pitching Stories 40
- 4 Illustrating Stories with Multimedia 61
- 5 Getting Scientists to Tell Their Stories 69
- 6 Telling the Story Yourself: Social Media and Blogs 79
- 7 Measuring Your Story’s Success: Metrics 100
- 8 Stories You Don’t Want: Crisis Communications 114
- Conclusion The Science PIO Commandments 123
- Acknowledgments 127
- Appendixes 129
- Index 143
Chapters in this book
- Frontmatter i
- Contents v
- Introduction Why Science PIOs Matter (and Communication 101) 1
- 1 Finding Stories and Deciding What to Write About 5
- 2 Writing Stories 21
- 3 Pitching Stories 40
- 4 Illustrating Stories with Multimedia 61
- 5 Getting Scientists to Tell Their Stories 69
- 6 Telling the Story Yourself: Social Media and Blogs 79
- 7 Measuring Your Story’s Success: Metrics 100
- 8 Stories You Don’t Want: Crisis Communications 114
- Conclusion The Science PIO Commandments 123
- Acknowledgments 127
- Appendixes 129
- Index 143
