3 The Run-Up to 2011

Kapitel in diesem Buch

1. Front Matter i
2. Contents v
3. Figures and Tables vi
4. Acknowledgments ix
5. Introduction 3
6. The Political and Economic Setting 14
7. The Run-Up to 2011 27
8. The Campaign 43
9. The Parties’ Campaign Messages 58
10. From 1.0 to 2.0 81
11. The Leaders’ Debate 101
12. The Parties’ Campaign Strategies 110
13. At the Races 130
14. Did the Parties’ Campaign Efforts Affect Voters? 146
15. Vote Choice 166
16. Fighting for Votes 181
17. Appendix 192
18. Notes 201
19. References 205
20. Index 223