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5 The Parties’ Campaign Messages

  • William P. Cross , Jonathan Malloy , Tamara A. Small and Laura B. Stephenson
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Fighting for Votes
This chapter is in the book Fighting for Votes
© UBC Press

© UBC Press

Chapters in this book

  1. Front Matter i
  2. Contents v
  3. Figures and Tables vi
  4. Acknowledgments ix
  5. Introduction 3
  6. The Political and Economic Setting 14
  7. The Run-Up to 2011 27
  8. The Campaign 43
  9. The Parties’ Campaign Messages 58
  10. From 1.0 to 2.0 81
  11. The Leaders’ Debate 101
  12. The Parties’ Campaign Strategies 110
  13. At the Races 130
  14. Did the Parties’ Campaign Efforts Affect Voters? 146
  15. Vote Choice 166
  16. Fighting for Votes 181
  17. Appendix 192
  18. Notes 201
  19. References 205
  20. Index 223
https://doi.org/10.59962/9780774829298-007

Chapters in this book

  1. Front Matter i
  2. Contents v
  3. Figures and Tables vi
  4. Acknowledgments ix
  5. Introduction 3
  6. The Political and Economic Setting 14
  7. The Run-Up to 2011 27
  8. The Campaign 43
  9. The Parties’ Campaign Messages 58
  10. From 1.0 to 2.0 81
  11. The Leaders’ Debate 101
  12. The Parties’ Campaign Strategies 110
  13. At the Races 130
  14. Did the Parties’ Campaign Efforts Affect Voters? 146
  15. Vote Choice 166
  16. Fighting for Votes 181
  17. Appendix 192
  18. Notes 201
  19. References 205
  20. Index 223
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