Illustrations

Kapitel in diesem Buch

1. Front Matter i
2. Contents vii
3. Illustrations ix
4. Acknowledgments xi
5. Introduction: Beer’s Evolution into a Japanese Commodity 1
6. Foreign Influences: The Origins of Japan’s Beer Brewing Industry, 1868–1906 6
7. Keeping Up Appearances: Maintaining Beer’s German Authenticity, 1906–36 55
8. Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937–45 108
9. “The Taste of Home”: Beer as Postwar Japanese Commodity, 1945–72 146
10. Learning from Japan: “Orion Beer” and Okinawan Consumer Identity, 1945–72 192
11. Indigenous Brews: Innovation, Entrepreneurship, and Beer’s Continuing Evolution since the 1970s 223
12. Conclusion: Biiru no Nihonka – The “Japanization” of Beer 238
13. Appendix: Data on Japan’s Beer Brands and Their Manufacturers, 1869–1949 241
14. Glossary 252
15. Notes 256
16. Bibliography 282
17. Index 292