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3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937–45
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Jeffrey W. Alexander
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Chapters in this book
- Front Matter i
- Contents vii
- Illustrations ix
- Acknowledgments xi
- Introduction: Beer’s Evolution into a Japanese Commodity 1
- Foreign Influences: The Origins of Japan’s Beer Brewing Industry, 1868–1906 6
- Keeping Up Appearances: Maintaining Beer’s German Authenticity, 1906–36 55
- Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937–45 108
- “The Taste of Home”: Beer as Postwar Japanese Commodity, 1945–72 146
- Learning from Japan: “Orion Beer” and Okinawan Consumer Identity, 1945–72 192
- Indigenous Brews: Innovation, Entrepreneurship, and Beer’s Continuing Evolution since the 1970s 223
- Conclusion: Biiru no Nihonka – The “Japanization” of Beer 238
- Appendix: Data on Japan’s Beer Brands and Their Manufacturers, 1869–1949 241
- Glossary 252
- Notes 256
- Bibliography 282
- Index 292
Chapters in this book
- Front Matter i
- Contents vii
- Illustrations ix
- Acknowledgments xi
- Introduction: Beer’s Evolution into a Japanese Commodity 1
- Foreign Influences: The Origins of Japan’s Beer Brewing Industry, 1868–1906 6
- Keeping Up Appearances: Maintaining Beer’s German Authenticity, 1906–36 55
- Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937–45 108
- “The Taste of Home”: Beer as Postwar Japanese Commodity, 1945–72 146
- Learning from Japan: “Orion Beer” and Okinawan Consumer Identity, 1945–72 192
- Indigenous Brews: Innovation, Entrepreneurship, and Beer’s Continuing Evolution since the 1970s 223
- Conclusion: Biiru no Nihonka – The “Japanization” of Beer 238
- Appendix: Data on Japan’s Beer Brands and Their Manufacturers, 1869–1949 241
- Glossary 252
- Notes 256
- Bibliography 282
- Index 292
