Chapters in this book

1. Frontmatter i
2. Contents vii
3. Prologue, 1916 1
4. Introduction 4
5. 1 Hawkers and Walkers 14
6. 2 Selling Ulysses S. Grant 34
7. 3 Forging a National Marketplace 56
8. 4 Fifty-Seven Varieties 88
9. 5 The Pyramid Plan 117
10. 6 Salesology 151
11. 7 Instincts and Emotions 172
12. 8 A Car for Her 190
13. 9 Selling Salesmanship 225
14. 10 Beyond Willy Loman 255
15. Appendix 271
16. Notes 273
17. Acknowledgments 331
18. Illustration Credits 333
19. Index 335