9 Selling Salesmanship: Public Relations and the Great Depression

Walter A. FRIEDMAN

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9 Selling Salesmanship

Public Relations and the Great Depression

Walter A. FRIEDMAN

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FRIEDMAN, Walter A.. "9 Selling Salesmanship: Public Relations and the Great Depression". Birth of a Salesman, Cambridge, MA and London, England: Harvard University Press, 2005, pp. 225-254. https://doi.org/10.4159/9780674037342-011

FRIEDMAN, W. (2005). 9 Selling Salesmanship: Public Relations and the Great Depression. In Birth of a Salesman (pp. 225-254). Cambridge, MA and London, England: Harvard University Press. https://doi.org/10.4159/9780674037342-011

FRIEDMAN, W. 2005. 9 Selling Salesmanship: Public Relations and the Great Depression. Birth of a Salesman. Cambridge, MA and London, England: Harvard University Press, pp. 225-254. https://doi.org/10.4159/9780674037342-011

FRIEDMAN, Walter A.. "9 Selling Salesmanship: Public Relations and the Great Depression" In Birth of a Salesman, 225-254. Cambridge, MA and London, England: Harvard University Press, 2005. https://doi.org/10.4159/9780674037342-011

FRIEDMAN W. 9 Selling Salesmanship: Public Relations and the Great Depression. In: Birth of a Salesman. Cambridge, MA and London, England: Harvard University Press; 2005. p.225-254. https://doi.org/10.4159/9780674037342-011

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Chapters in this book

Frontmatter i
Contents vii
Prologue, 1916 1
Introduction 4
1 Hawkers and Walkers 14
2 Selling Ulysses S. Grant 34
3 Forging a National Marketplace 56
4 Fifty-Seven Varieties 88
5 The Pyramid Plan 117
6 Salesology 151
7 Instincts and Emotions 172
8 A Car for Her 190
9 Selling Salesmanship 225
10 Beyond Willy Loman 255
Appendix 271
Notes 273
Acknowledgments 331
Illustration Credits 333
Index 335

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https://doi.org/10.4159/9780674037342-011

Chapters in this book

Frontmatter i
Contents vii
Prologue, 1916 1
Introduction 4
1 Hawkers and Walkers 14
2 Selling Ulysses S. Grant 34
3 Forging a National Marketplace 56
4 Fifty-Seven Varieties 88
5 The Pyramid Plan 117
6 Salesology 151
7 Instincts and Emotions 172
8 A Car for Her 190
9 Selling Salesmanship 225
10 Beyond Willy Loman 255
Appendix 271
Notes 273
Acknowledgments 331
Illustration Credits 333
Index 335

9 Selling Salesmanship

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