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Chapters in this book
- Frontmatter i
- Contents vii
- Prologue, 1916 1
- Introduction 4
- 1 Hawkers and Walkers 14
- 2 Selling Ulysses S. Grant 34
- 3 Forging a National Marketplace 56
- 4 Fifty-Seven Varieties 88
- 5 The Pyramid Plan 117
- 6 Salesology 151
- 7 Instincts and Emotions 172
- 8 A Car for Her 190
- 9 Selling Salesmanship 225
- 10 Beyond Willy Loman 255
- Appendix 271
- Notes 273
- Acknowledgments 331
- Illustration Credits 333
- Index 335
Chapters in this book
- Frontmatter i
- Contents vii
- Prologue, 1916 1
- Introduction 4
- 1 Hawkers and Walkers 14
- 2 Selling Ulysses S. Grant 34
- 3 Forging a National Marketplace 56
- 4 Fifty-Seven Varieties 88
- 5 The Pyramid Plan 117
- 6 Salesology 151
- 7 Instincts and Emotions 172
- 8 A Car for Her 190
- 9 Selling Salesmanship 225
- 10 Beyond Willy Loman 255
- Appendix 271
- Notes 273
- Acknowledgments 331
- Illustration Credits 333
- Index 335