Frontmatter i
Contents vii
List of Exhibits ix
Foreword xi
Acknowledgments xiii
Chapter one Introduction 1
Chapter two Tone at the Top 12
Chapter three Ethicality 28
Chapter four Reputation 39
Chapter five Deception 53
Chapter six Safety Culture 67
Chapter seven Twitter 87
Chapter eight Tweets as Propaganda 99
Chapter nine Accounting-Speak 113
Chapter ten Autobiographical Vignettes 126
Chapter eleven Narcissism and Hubris 142
Chapter twelve Monitoring CEO-Speak 162
Epilogue Pandemic 170
Appendix A. DICTION Text Analysis Software Explained 179
Appendix B. Statement of Tim Sloan to the US Senate Committee on Banking, Housing and Urban Affairs 181
Appendix C. Tony Hayward’s Speech to BP’s AGM in 2010 187
Appendix D. The “Drivers” Theme in Khosrowshahi’s First 100 Tweets at Uber 193
Appendix E Statement of Jeff Bezos to the US House of Representatives Committee on the Judiciary 198
Notes 201
References 221
Index 239

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Chapters in this book

Frontmatter i
Contents vii
List of Exhibits ix
Foreword xi
Acknowledgments xiii
Chapter one Introduction 1
Chapter two Tone at the Top 12
Chapter three Ethicality 28
Chapter four Reputation 39
Chapter five Deception 53
Chapter six Safety Culture 67
Chapter seven Twitter 87
Chapter eight Tweets as Propaganda 99
Chapter nine Accounting-Speak 113
Chapter ten Autobiographical Vignettes 126
Chapter eleven Narcissism and Hubris 142
Chapter twelve Monitoring CEO-Speak 162
Epilogue Pandemic 170
Appendix A. DICTION Text Analysis Software Explained 179
Appendix B. Statement of Tim Sloan to the US Senate Committee on Banking, Housing and Urban Affairs 181
Appendix C. Tony Hayward’s Speech to BP’s AGM in 2010 187
Appendix D. The “Drivers” Theme in Khosrowshahi’s First 100 Tweets at Uber 193
Appendix E Statement of Jeff Bezos to the US House of Representatives Committee on the Judiciary 198
Notes 201
References 221
Index 239

Contents