Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Exhibits ix
4. Foreword xi
5. Acknowledgments xiii
6. Chapter one Introduction 1
7. Chapter two Tone at the Top 12
8. Chapter three Ethicality 28
9. Chapter four Reputation 39
10. Chapter five Deception 53
11. Chapter six Safety Culture 67
12. Chapter seven Twitter 87
13. Chapter eight Tweets as Propaganda 99
14. Chapter nine Accounting-Speak 113
15. Chapter ten Autobiographical Vignettes 126
16. Chapter eleven Narcissism and Hubris 142
17. Chapter twelve Monitoring CEO-Speak 162
18. Epilogue Pandemic 170
19. Appendix A. DICTION Text Analysis Software Explained 179
20. Appendix B. Statement of Tim Sloan to the US Senate Committee on Banking, Housing and Urban Affairs 181
21. Appendix C. Tony Hayward’s Speech to BP’s AGM in 2010 187
22. Appendix D. The “Drivers” Theme in Khosrowshahi’s First 100 Tweets at Uber 193
23. Appendix E Statement of Jeff Bezos to the US House of Representatives Committee on the Judiciary 198
24. Notes 201
25. References 221
26. Index 239