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University of Toronto Press
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Kapitel in diesem Buch
- Frontmatter i
- Brief Table of Contents vii
- Detailed Table of Contents ix
- Foreword xv
-
Part 1: An Introduction to the Retail Value Proposition
- 1 Crafting Value 5
- 2 Segmentation and Differentiation 15
-
Part 2: The Shopping Environment
- 3 Locations and Formats 31
- 4 Inside the Store 45
- 5 Omnichannel Retailing 64
-
Part 3: Product Selection
- 6 Buying and Merchandise Management 79
- 7 Category Management 99
-
Part 4: Customer Engagement
- 8 Managing Customer Relationships 115
- 9 Customer Valuation 130
- 10 Customer Loyalty 147
-
Part 5: Putting It All Together
- 11 Retail Pricing 163
- 12 Propositions: Pitfalls and Potential 179
- Acknowledgments 187
- Notes 191
- Index 199
Kapitel in diesem Buch
- Frontmatter i
- Brief Table of Contents vii
- Detailed Table of Contents ix
- Foreword xv
-
Part 1: An Introduction to the Retail Value Proposition
- 1 Crafting Value 5
- 2 Segmentation and Differentiation 15
-
Part 2: The Shopping Environment
- 3 Locations and Formats 31
- 4 Inside the Store 45
- 5 Omnichannel Retailing 64
-
Part 3: Product Selection
- 6 Buying and Merchandise Management 79
- 7 Category Management 99
-
Part 4: Customer Engagement
- 8 Managing Customer Relationships 115
- 9 Customer Valuation 130
- 10 Customer Loyalty 147
-
Part 5: Putting It All Together
- 11 Retail Pricing 163
- 12 Propositions: Pitfalls and Potential 179
- Acknowledgments 187
- Notes 191
- Index 199