The American Retail Value Proposition

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business

"A thoughtful and complete look at retail management, this book provides an accessible set of guidelines and principles that retailers need 　to be successful."

Dilip Soman, Corus Chair in Communications Strategy and Professor, Rotman School of Management, University of Toronto:

"Scientific yet practical, descriptive yet prescriptive – Murray’s treatise on retailing presents a comprehensive analysis of one of the most dynamic and high-pressure industries. Written to appeal to managers and students alike, this volume is a must-have for anyone whose work and passion touches the world of retailing."

J. Jeffrey Inman, Joseph M. Katz Graduate School of Business, University of Pittsburgh:

"The American Retail Value Proposition offers a dependable roadmap across an ever-shifting landscape–a must-read for thoughtful retail executives."

Linda M. Cushman, Whitman School of Management, Syracuse University:

"The American Retail Value Proposition is filled with practical applications of a theoretical framework that appear well-based in consumer, marketing, and retail research."

Marianne Bickle, Department of Retailing, University of South Carolina:

"Kyle B. Murray’s latest work is fabulous and beautifully written. This is an excellent book for students and professionals alike."