Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy
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Riccardo Scarpa
The paper presents some results from a stated-preference study that compares three samples of urban consumers of extra-virgin olive oil from three representative Italian cities: Naples (South), Rome (Centre) and Milan (North). A series of multinomial logit models are estimated from choice experiments responses and tested for unobserved heterogeneity for EU labelling informing on PDO/PGI, organic and place of origin attributes. The consequences of such form of heterogeneity are flashed out with respect to issues of market segmentation on the basis of the pattern of correlation across preferences as estimated from mixed logit models. Results indicate that product origin matters differently in different cities, while the sample from Naples is the least heterogeneous the Milan and Rome samples display highest taste heterogeneity, but also stronger intensity of taste.
©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
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- Risk and Transactions Cost in Contracting: Results from a Choice-Based Experiment
- Economics of Private Labels: A Survey of Literature
- Promotion Carryover as a Missing-Data Problem
- Consumers' Responses to Front vs. Back Package GM Labels in Japan
- Strategic Public Policy Toward Agricultural Biotechnology with Externalities in Developing Countries
- Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy
- Proving Anti-Competitive Conduct in the U.S. Courtroom: The Plaintiff's Argument in Pickett v Tyson Fresh Meats, Inc.
- Market Conduct in the U.S. Ready-to-Eat Cereal Industry
- Revisiting the Price Effects of Rising Concentration in U.S. Food Manufacturing
- Proving Anti-Competitive Conduct in the U.S. Courtroom: The Plaintiff's Argument in Pickett v. Tyson Fresh Meats, Inc.: Comment
- Proving Anti-Competitive Conduct in the U.S. Courtroom: The Plaintiffs' Argument in Pickett v. Tyson Fresh Meats, Inc.: Response to Comment
