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Entry-Level Products with Consumer Learning
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Justin P Johnson
Veröffentlicht/Copyright:
17. September 2005
Dynamic motivations for the use of product line extensions in the form of entry-level products are considered. When consumers are uncertain of their valuations for products, and their purchasing power evolves over time, firms competing in a lucrative luxury market may try to influence the future buying decisions of young consumers. Offering entry-level products allows young consumers to experiment and thereby make better future decisions. Despite this efficiency, so providing information to consumers need not benefit a firm. The dynamic motivations for offensive product introductions differ discretely from defensive introductions.
Keywords: Entry-Level Products; Learning
Published Online: 2005-9-17
©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston
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Artikel in diesem Heft
- Contributions Article
- Cash Constraints and Business Start-Ups: Deutschmarks Versus Dollars
- On-the-Job Learning, Firing Costs and Employment
- The Effect of the Nonprofit Motive on Hospital Competitive Behavior
- Electoral Competition and Redistribution with Rationally Informed Voters
- The Environmental Kuznets Curve: Exploring a Fresh Specification
- Uncertain R&D and the Porter Hypothesis
- Do Economists Recognize an Opportunity Cost When They See One? A Dismal Performance from the Dismal Science
- A Theory of Health Disparities and Medical Technology
- Entry-Level Products with Consumer Learning
- A Test for Collusion between a Bidder and an Auctioneer in Sealed-Bid Auctions
- Fatalistic Tendencies: An Explanation of Why People Don't Save
- Adjustment Costs and Irreversibility as Determinants of Investment: Evidence from African Manufacturing
- An Index For Venture Capital, 1987-2003
- Environmental Information Provision as a Public Policy Instrument
- Competition Policy and Exit Rates: Evidence from Switzerland
- Political Variables as Instruments for the Minimum Wage
