Foreword

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Figures ix
4. Tables xi
5. Acknowledgements xiii
6. Foreword xv
7. Preface: Bradford, 1980–2014 xvii
8. 1. Introduction 1
9. Part 1: Practice Part 1: Practice
10. 2. The Practitioners: Profiling the Ubiquitous DMO 19
11. 3. Urban Destination Marketing Operations 50
12. Part 2: Theory
13. 4. A Critique of the Theory of Marketing Competitive Advantage 85
14. 5. Towards a New ‘Middle-range’ Theory: The Dynamics of Urban Destination Marketing 114
15. Epilogue: Coventry, Millennium Eve, 1999 151
16. References 155
17. Index 162