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5. Towards a New ‘Middle-range’ Theory: The Dynamics of Urban Destination Marketing

© 2019 Channel View Publications Ltd, Bristol/Blue Ridge Summit

© 2019 Channel View Publications Ltd, Bristol/Blue Ridge Summit

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Figures ix
  4. Tables xi
  5. Acknowledgements xiii
  6. Foreword xv
  7. Preface: Bradford, 1980–2014 xvii
  8. 1. Introduction 1
  9. Part 1: Practice Part 1: Practice
  10. 2. The Practitioners: Profiling the Ubiquitous DMO 19
  11. 3. Urban Destination Marketing Operations 50
  12. Part 2: Theory
  13. 4. A Critique of the Theory of Marketing Competitive Advantage 85
  14. 5. Towards a New ‘Middle-range’ Theory: The Dynamics of Urban Destination Marketing 114
  15. Epilogue: Coventry, Millennium Eve, 1999 151
  16. References 155
  17. Index 162
Urban Destination Marketing in Contemporary Europe
This chapter is in the book Urban Destination Marketing in Contemporary Europe
https://doi.org/10.21832/9781845414948-010

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Figures ix
  4. Tables xi
  5. Acknowledgements xiii
  6. Foreword xv
  7. Preface: Bradford, 1980–2014 xvii
  8. 1. Introduction 1
  9. Part 1: Practice Part 1: Practice
  10. 2. The Practitioners: Profiling the Ubiquitous DMO 19
  11. 3. Urban Destination Marketing Operations 50
  12. Part 2: Theory
  13. 4. A Critique of the Theory of Marketing Competitive Advantage 85
  14. 5. Towards a New ‘Middle-range’ Theory: The Dynamics of Urban Destination Marketing 114
  15. Epilogue: Coventry, Millennium Eve, 1999 151
  16. References 155
  17. Index 162
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