Contents

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Introduction 1
5. PART 1: ELITE UTILIZATION
6. 1. Strategic Communication in a Networked Age 13
7. 2. Congressional Campaigns’ Motivations for Social Media Adoption 32
8. 3. Surrogates or Competitors? 53
9. 4. The Competition to Control Campaign Messages on YouTube 74
10. PART 2: MESSAGE CONTROL IN THE NEW MEDIA ENVIRONMENT
11. 5. Campaign News in the Time of Twitter 93
12. 6. New and Traditional Media Reportage on Electoral Campaign Controversies 113
13. 7. Traditional Media, Social Media, and Different Presidential Campaign Messages 136
14. PART 3: SOCIAL MEDIA’S IMPACT ON CAMPAIGN POLITICS
15. 8. The Influence of User-Controlled Messages on Candidate Evaluations 155
16. 9. Terms of Engagement 181
17. 10. Is Laughter the Best Medicine for Politics? 200
18. PART 4: SOCIAL MEDIA AND CIVIC RELATIONS
19. 11. Comment Forum Speech as a Mirror of Mainstream Discourse 221
20. 12. Sparking Debate 245
21. 13. Flaming and Blaming 270
22. Conclusion 302
23. About the Contributors 307
24. Index 311