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Introduction

Controlling the Message in the Social Media Marketplace of Ideas
  • Victoria A. Farrar-Myers and Justin S. Vaughn
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Controlling the Message
This chapter is in the book Controlling the Message
© 2020 New York University Press, New York, USA

© 2020 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Acknowledgments vii
  4. Introduction 1
  5. PART 1: ELITE UTILIZATION
  6. 1. Strategic Communication in a Networked Age 13
  7. 2. Congressional Campaigns’ Motivations for Social Media Adoption 32
  8. 3. Surrogates or Competitors? 53
  9. 4. The Competition to Control Campaign Messages on YouTube 74
  10. PART 2: MESSAGE CONTROL IN THE NEW MEDIA ENVIRONMENT
  11. 5. Campaign News in the Time of Twitter 93
  12. 6. New and Traditional Media Reportage on Electoral Campaign Controversies 113
  13. 7. Traditional Media, Social Media, and Different Presidential Campaign Messages 136
  14. PART 3: SOCIAL MEDIA’S IMPACT ON CAMPAIGN POLITICS
  15. 8. The Influence of User-Controlled Messages on Candidate Evaluations 155
  16. 9. Terms of Engagement 181
  17. 10. Is Laughter the Best Medicine for Politics? 200
  18. PART 4: SOCIAL MEDIA AND CIVIC RELATIONS
  19. 11. Comment Forum Speech as a Mirror of Mainstream Discourse 221
  20. 12. Sparking Debate 245
  21. 13. Flaming and Blaming 270
  22. Conclusion 302
  23. About the Contributors 307
  24. Index 311
https://doi.org/10.18574/nyu/9781479886357.003.0015

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Acknowledgments vii
  4. Introduction 1
  5. PART 1: ELITE UTILIZATION
  6. 1. Strategic Communication in a Networked Age 13
  7. 2. Congressional Campaigns’ Motivations for Social Media Adoption 32
  8. 3. Surrogates or Competitors? 53
  9. 4. The Competition to Control Campaign Messages on YouTube 74
  10. PART 2: MESSAGE CONTROL IN THE NEW MEDIA ENVIRONMENT
  11. 5. Campaign News in the Time of Twitter 93
  12. 6. New and Traditional Media Reportage on Electoral Campaign Controversies 113
  13. 7. Traditional Media, Social Media, and Different Presidential Campaign Messages 136
  14. PART 3: SOCIAL MEDIA’S IMPACT ON CAMPAIGN POLITICS
  15. 8. The Influence of User-Controlled Messages on Candidate Evaluations 155
  16. 9. Terms of Engagement 181
  17. 10. Is Laughter the Best Medicine for Politics? 200
  18. PART 4: SOCIAL MEDIA AND CIVIC RELATIONS
  19. 11. Comment Forum Speech as a Mirror of Mainstream Discourse 221
  20. 12. Sparking Debate 245
  21. 13. Flaming and Blaming 270
  22. Conclusion 302
  23. About the Contributors 307
  24. Index 311
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