8. Ernest and Julio Gallo: Creating New Markets

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. List of Illustrations ix
4. Acknowledgments xi
5. Introduction xiii
6. 1. John James Dufour, or the Uses of Failure: A Man with a Mission 1
7. 2. Nicholas Longworth: The Necessary Entrepreneur 22
8. 3. George Husmann: A Pure and Lofty Faith 39
9. 4. Charles Kohler: Putting California Wines on the Map 57
10. 5. Andrea Sbarboro: The Italians Are Coming 75
11. 6. Percy T. Morgan and the CWA: Wine as Big Business 90
12. 7. Paul Garrett: American Wine for Americans 107
13. 8. Ernest and Julio Gallo: Creating New Markets 127
14. 9. Frank Schoonmaker: A Master Teacher 149
15. 10. Maynard Amerine: Applied Science 171
16. 11. Konstantin Frank: Zealot at Work 195
17. 12. Robert Mondavi: Aiming for the Top 215
18. 13. Cathy Corison: Women Become Winemakers 236
19. Notes 255
20. Sources and Works Cited 289
21. Index 301