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8. Ernest and Julio Gallo: Creating New Markets

  • Thomas Pinney
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The Makers of American Wine
This chapter is in the book The Makers of American Wine
© 2019 University of California Press, Berkeley

© 2019 University of California Press, Berkeley

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. List of Illustrations ix
  4. Acknowledgments xi
  5. Introduction xiii
  6. 1. John James Dufour, or the Uses of Failure: A Man with a Mission 1
  7. 2. Nicholas Longworth: The Necessary Entrepreneur 22
  8. 3. George Husmann: A Pure and Lofty Faith 39
  9. 4. Charles Kohler: Putting California Wines on the Map 57
  10. 5. Andrea Sbarboro: The Italians Are Coming 75
  11. 6. Percy T. Morgan and the CWA: Wine as Big Business 90
  12. 7. Paul Garrett: American Wine for Americans 107
  13. 8. Ernest and Julio Gallo: Creating New Markets 127
  14. 9. Frank Schoonmaker: A Master Teacher 149
  15. 10. Maynard Amerine: Applied Science 171
  16. 11. Konstantin Frank: Zealot at Work 195
  17. 12. Robert Mondavi: Aiming for the Top 215
  18. 13. Cathy Corison: Women Become Winemakers 236
  19. Notes 255
  20. Sources and Works Cited 289
  21. Index 301
https://doi.org/10.1525/9780520952225-011

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. List of Illustrations ix
  4. Acknowledgments xi
  5. Introduction xiii
  6. 1. John James Dufour, or the Uses of Failure: A Man with a Mission 1
  7. 2. Nicholas Longworth: The Necessary Entrepreneur 22
  8. 3. George Husmann: A Pure and Lofty Faith 39
  9. 4. Charles Kohler: Putting California Wines on the Map 57
  10. 5. Andrea Sbarboro: The Italians Are Coming 75
  11. 6. Percy T. Morgan and the CWA: Wine as Big Business 90
  12. 7. Paul Garrett: American Wine for Americans 107
  13. 8. Ernest and Julio Gallo: Creating New Markets 127
  14. 9. Frank Schoonmaker: A Master Teacher 149
  15. 10. Maynard Amerine: Applied Science 171
  16. 11. Konstantin Frank: Zealot at Work 195
  17. 12. Robert Mondavi: Aiming for the Top 215
  18. 13. Cathy Corison: Women Become Winemakers 236
  19. Notes 255
  20. Sources and Works Cited 289
  21. Index 301
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