Ciudadanos: The myth of neutrality
-
Marcello Serra
and
Rayco González
Abstract
Ciudadanos is a new Spanish political party that, in the last two years, has won a position as an important force in Parliament. Among the distinctive characteristics of its discourse, the use of the neutral stands out, which the party uses to distance itself from old-style politics. This article analyzes the discursive strategy of Ciudadanos from its founding up through the present day, and uncovers the operations of ideological camouflage that it uses to construct its apparent neutrality. In this way, the article seeks to recover the spirit of the Barthesian mythological analyses, dedicated to unmasking contemporary myths.
Funding statement: This work was supported by the Ministerio de Economía y Competitividad (10.13039/501100003329), Grant Number: CSO2014-55527-P.
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© 2018 Walter de Gruyter GmbH, Berlin/Boston
Articles in the same Issue
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- A biosemiotic reading of Michel Onfray’s Cosmos: Rethinking the essence of communication from an ecocentric and scientific perspective
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Articles in the same Issue
- Frontmatter
- Genome as (hyper)text: From metaphor to theory
- The work of Peirce’s Dicisign in representationalizing early deictic events
- The double function of the interpretant in Peirce’s theory of signs
- Integration mechanism and transcendental semiosis
- The communicative wheel: Symptom, signal, and model in multimodal communication
- Discursive representation: Semiotics, theory, and method
- Translation as sign exploration: A semiotic approach based on Peirce
- When does the ritual of mythic symbolic type start and when does it end?
- Iconoclasms of Emmett Till and his killers in Lewis Nordan’s Wolf Whistle: A new generation of historiographic metafiction
- A dialogical semiosis of traveling narratives for self-interpretation: Towards activity-semiotics
- Entre éthologie et sémiotique : Mondes animaux, compétences et accommodation
- A pentadic model of semiotic analysis
- Linguistic violence and the “body to come”: The performativity of hate speech in J. Derrida and J. Butler
- Cultural tourism as pilgrimage
- A simple traffic-light semiotic model for tagmemic theory
- From resistance to reconciliation and back again: A semiotic analysis of the Charlie Hebdo cover following the January 2015 events
- Bilingual and intersemiotic representation of distance(s) in Chinese landscape painting: from yi (‘meaning’) to yi (‘freedom’)
- Power-organizing and Ethic-thinking as two paralleled praxes in the historical existence of mankind: A semiotic analysis of their functional segregation
- Semiosic translation
- Construction of new epistemological fields: Interpretation, translation, transmutation
- A biosemiotic reading of Michel Onfray’s Cosmos: Rethinking the essence of communication from an ecocentric and scientific perspective
- Coherence and truthfulness in communication: Intracommunicational and extracommunicational indexicality
- Poetic logic and sensus communis
- Intrinsic functionality of mathematics, metafunctions in Systemic Functional Semiotics
- Ciudadanos: The myth of neutrality
- Multilingualism and sameness versus otherness in a semiotic context
