The language of fashion in postmodern society: A social semiotic perspective
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Marianna Boero
Abstract
This article analyzes the language of fashion in postmodern society with the hypothesis that fashion trends mutate when social trends change, in a relationship of reciprocal construction that we can define as social semiotics. The analytic approach ranges from social semiotics to the fashion theory field. If social semiotics focuses on the study of signs, spaces, and language mutations in the system of social discourses, fashion theory provides a perspective combining lifestyles, worldviews, personal meanings, and social values about custom: indeed, in fashion we simultaneously observe participation in collective trends and the expression of individuality.
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©2015 by De Gruyter Mouton
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- Sports utility semiotics: A semantic differential study of symbolic potential in automobile design
- Making meaning in women’s spiritual autobiography: Language, materiality, and agency in colonial New Granada
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- Who said it? Voices in news translation, from a semiotic perspective
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- How brands (don’t) do things: Corporate branding as practices of imagining “commens”
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