Abstract
This study demonstrates how a red-tagging post on the community pantry movement in the Philippines performs its affective work of hate through the use of diverse modes of meaning-making (composition, representation, and language). It does so by employing a semiotic approach that integrates a multimodal framework that is attentive to materiality and an affective approach to discourse studies. The analysis traces and reveals different affective affordances of the semiotic resources in the chosen red-tagging post. Overall, the study sheds light on how red-tagging practices – in this case, in the form of a poster/Facebook post – are strategically semioticized, thus contributing to a larger political project of constructing an affective discourse of hate against the community pantry movement.
Acknowledgment
I am indebted to Dr. Aileen Salonga (Ma’am Ai)—my thesis advisor, mentor, and fairy godmother—for her invaluable guidance throughout the writing process of my undergraduate thesis, the extended version of this work. Without her "guiding light," this study would not have been possible. I would also like to express my gratitude to those who provided feedback on the earlier draft of my paper during the 7th International Conference on Asian and Philippine Studies (ICAPS).
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Articles in the same Issue
- Frontmatter
- Research Articles
- The salience of students’ body language during in-person and online lectures at a Canadian university
- “Let’s talk divorce”: a multimodal critical discourse analysis of Oduduwa secessionist discourse
- A multimodal analysis of the English-to-Arabic adaptation of Disney’s “The Bare Necessities”
- Investigating pausing and gesturing patterns in children with and without developmental language disorder
- Language politics and prestige in The Walled City: an exploratory study of the linguistic landscape of Intramuros, Manila
- Harmony in diversity: exploring cross-linguistic, cross-cultural and multimodal dimensions of temporality within tourism discourse
- The semiotics of red-tagging: hateful affects against the community pantry movement
- Age and gender differences in meme humor: a multimodal variationist mixed-method approach
- Imagined versus practiced professional identity development: a multimodal (inter)action analysis of a Chinese novice english teacher
- Essay
- Adapting and extending multimodal (inter)action analysis to investigate synchronous multimodal online language teaching
Articles in the same Issue
- Frontmatter
- Research Articles
- The salience of students’ body language during in-person and online lectures at a Canadian university
- “Let’s talk divorce”: a multimodal critical discourse analysis of Oduduwa secessionist discourse
- A multimodal analysis of the English-to-Arabic adaptation of Disney’s “The Bare Necessities”
- Investigating pausing and gesturing patterns in children with and without developmental language disorder
- Language politics and prestige in The Walled City: an exploratory study of the linguistic landscape of Intramuros, Manila
- Harmony in diversity: exploring cross-linguistic, cross-cultural and multimodal dimensions of temporality within tourism discourse
- The semiotics of red-tagging: hateful affects against the community pantry movement
- Age and gender differences in meme humor: a multimodal variationist mixed-method approach
- Imagined versus practiced professional identity development: a multimodal (inter)action analysis of a Chinese novice english teacher
- Essay
- Adapting and extending multimodal (inter)action analysis to investigate synchronous multimodal online language teaching