Monomodal and multimodal metaphors in editorial cartoons on the coronavirus by Jordanian cartoonists
Abstract
This study explores the monomodal and multimodal metaphors used in 80 cartoons by 11 Jordanian cartoonists to depict the coronavirus. The study adopts Conceptual Metaphor Theory and Multimodal Metaphor Theory as its theoretical framework. The results reveal that several source domains (object, human, monster, weapon, and food) were employed to depict different aspects of the coronavirus. They also show that the most used mode configuration pattern to construe the metaphors was monomodal mapping of the type pictorial source–pictorial target. The monomodality of the mappings was ascribed to the global omnipresence of the virus, which made the visual cues sufficient to construe this target domain. The results also demonstrate that Jordanian culture was referred to in some cartoons through intertextual links with previous discourse as a way to reflect the culture of the cartoonists, on the one hand, and to establish an affinity with the viewer, on the other. The study reveals the role of culture in creating monomodal and multimodal metaphors in editorial cartoons.
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Supplementary Material
The online version of this article offers supplementary material (https://doi.org/10.1515/lingvan-2021-0047).
© 2022 Walter de Gruyter GmbH, Berlin/Boston
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- Frontmatter
- Editorial
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- Research Articles
- Perceptual similarity is not all: online perception of English coda stops by Korean listeners
- How Russian speakers express evolution in Pokémon names: an experimental study with nonce words
- Individual differences in simultaneous perceptual compensation for coarticulatory and lexical cues
- Phonetic change over the career: a case study
- Quantifying the importance of morphomic structure, semantic values, and frequency of use in Romance stem alternations
- The syntax of the diminutive morpheme -aaj in Egyptian Arabic, Syrian Arabic, and Jordanian Arabic
- Length, position, and functions of inter-clausal Chinese–English code-switching in a bilingual novel
- Discourse connectives and their arguments: an experiment on anaphoricity in German
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- Defining numeral classifiers and identifying classifier languages of the world
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- Accounting for the relationship between lexical prevalence and acquisition with Bayesian networks and population dynamics
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