Abstract
This paper examines the Latino vote in the 2024 U.S. Presidential election. We examine the factors that were most important for Latino voters and investigate how these shaped their candidate choice. Specifically, we argue that it is important to explore the demographic heterogeneity within the Latino category, as well as to explore the various issues that different subsets of the group prioritize. In doing so, we focus on differences by gender and socioeconomic status and explore how those impacted vote choice in the 2024 election. We rely on data from Texas and nationwide to examine these differences. We find that Latino men were more likely to vote for Trump compared to women. Similarly, we explore the role of issue prioritization, finding that Latinos who prioritize various economic issues and immigration were more likely to vote for Trump. On the other hand, Latinos who prioritize abortion were more likely to vote for Harris. We also find notable differences in how issue prioritization worked distinctively for women, men and those with and without a college degree. This paper underscores that Latinos are not an ideologically cohesive group and that the label of “Latino” should not operate to homogenize the group’s multifaceted interests. Instead, it gives us a better understanding of which specific issues were salient for different segments of the Latino community in 2024, and how these worked in particular ways to drive presidential candidate choice.
See Figures A1 and A2.

Average marginal changes in predicted probabilities of Vote for Trump. (Full predicted probabilities, Model 3, Table 5).

Average marginal changes in predicted probabilities of Vote for Trump (Full predicted probabilities, Models 1–4, Table 6).
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© 2025 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Frontmatter
- Articles
- Prologue to 2024
- Electability and Party Power Across Party Lines
- Understanding the Message(s): Spending and Content of Political Advertising on Television in 2024
- Election Advertising on Meta, Google, and Snapchat in 2024
- From the Podium to the Press: Coverage of Kamala Harris’s 2024 Convention Address
- Pocketbook Voting in a Polarized Era: Economic Vulnerability and Anti-incumbent Voting in Presidential Elections
- The 2024 U.S. Presidential Election: Public Opinion on the Economy and Immigration Helped Return Trump to the White House, but with No Clear Policy Mandate
- The 2024 Presidential Election Through Latino Lenses: Priorities and Vote Choice
- Less White than Ever? Using Ecological Inference to Probe the Trump Coalition’s Diversity in Louisiana
- The Trump Effect: Nationalized Narratives and Congressional Outcomes in the 2024 Elections
Artikel in diesem Heft
- Frontmatter
- Articles
- Prologue to 2024
- Electability and Party Power Across Party Lines
- Understanding the Message(s): Spending and Content of Political Advertising on Television in 2024
- Election Advertising on Meta, Google, and Snapchat in 2024
- From the Podium to the Press: Coverage of Kamala Harris’s 2024 Convention Address
- Pocketbook Voting in a Polarized Era: Economic Vulnerability and Anti-incumbent Voting in Presidential Elections
- The 2024 U.S. Presidential Election: Public Opinion on the Economy and Immigration Helped Return Trump to the White House, but with No Clear Policy Mandate
- The 2024 Presidential Election Through Latino Lenses: Priorities and Vote Choice
- Less White than Ever? Using Ecological Inference to Probe the Trump Coalition’s Diversity in Louisiana
- The Trump Effect: Nationalized Narratives and Congressional Outcomes in the 2024 Elections