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The Victory Lab: The Secret Science of Winning Campaigns
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Chris Henick
Chris Henick is Founder and Chairman of Blueprint Advisors LLC, a Washington DC-based message advisory firm that employs a coherent approach to both the corporate and political arenas. He served President George W. Bush in The White House as Deputy Assistant to the President and Deputy to the Senior Advisor, and is a former executive director of the Republican Governors Association.
Published/Copyright:
August 3, 2013
Published Online: 2013-08-03
Published in Print: 2013-07-01
©2013 by Walter de Gruyter Berlin Boston
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Articles in the same Issue
- Masthead
- Masthead
- Editorial
- Introduction
- Articles
- What Americanists Don’t Know About American Politics
- Public Opinion Among Political Elites: The “Insiders Poll” as a Research Tool
- 527 Committees, Formal Parties, and Party Adaptation
- Fundraising Consultants and the Representation of National versus Local Donors in US House Election Campaigns
- Beyond the New Deal: The Postmaterialist Divide in Pennsylvania Presidential Elections
- Compromising Partisans: Assessing Compromise in Health Care Reform
- “Life Ain’t Easy for a President Named Barack”: Party, Ideology, and Tea Party Freshman Support for the Nation’s First Black President
- The Younger, More Independent Republican Leaner
- Turnout in the 2012 Election: A Review and Call for Long-Term Solutions
- Book Reviews
- The Victory Lab: The Secret Science of Winning Campaigns
- Ike’s Bluff: President Eisenhower’s Secret Battle to Save the World
- Coolidge
- Erratum
- Erratum
Articles in the same Issue
- Masthead
- Masthead
- Editorial
- Introduction
- Articles
- What Americanists Don’t Know About American Politics
- Public Opinion Among Political Elites: The “Insiders Poll” as a Research Tool
- 527 Committees, Formal Parties, and Party Adaptation
- Fundraising Consultants and the Representation of National versus Local Donors in US House Election Campaigns
- Beyond the New Deal: The Postmaterialist Divide in Pennsylvania Presidential Elections
- Compromising Partisans: Assessing Compromise in Health Care Reform
- “Life Ain’t Easy for a President Named Barack”: Party, Ideology, and Tea Party Freshman Support for the Nation’s First Black President
- The Younger, More Independent Republican Leaner
- Turnout in the 2012 Election: A Review and Call for Long-Term Solutions
- Book Reviews
- The Victory Lab: The Secret Science of Winning Campaigns
- Ike’s Bluff: President Eisenhower’s Secret Battle to Save the World
- Coolidge
- Erratum
- Erratum
