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Insufficient Entry and Consumer Search

  • Toshiki Matsuoka EMAIL logo
Veröffentlicht/Copyright: 1. März 2022

Abstract

This study considers a search market with an outside option and shows that entry may be insufficient. When a firm enters the search market, the price decreases, and consumers can search for more products, which increases the market demand and improves social welfare. However, firms do not internalize the effect, and insufficient entry can occur. Additionally, insufficient entry is likely to occur in a search market with low search costs and/or an attractive outside option, as these factors increase the socially optimal number of firms but decrease the firms’ profits.

JEL Classification: D43; D83

Corresponding author: Toshiki Matsuoka, Graduate School of Economics, Kobe University, 2-1 Rokkodai, Nada, Kobe, Hyogo, 657-8501, Japan, E-mail:

Acknowledgments

I am grateful to the editor and two anonymous referees for their comments, which greatly improved this paper. I am also grateful to Tomomichi Mizuno, Takashi Shimizu, and Takashi Yanagawa for their helpful and valuable comments.

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Received: 2020-05-21
Accepted: 2022-02-07
Published Online: 2022-03-01

© 2022 Walter de Gruyter GmbH, Berlin/Boston

Heruntergeladen am 18.11.2025 von https://www.degruyterbrill.com/document/doi/10.1515/bejte-2020-0087/pdf?lang=de
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