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A multiculturalist approach to discourse theory

  • Shi-Xu

    Shi-xu (b. 1960) is Professor and Director of the Institute of Discourse and Cultural Studies, Zhejiang University, China and founding Editor-in-Chief of Journal of Multicultural Discourses 〈xshi@zju.edu.cn〉. His interests include discourse studies, communication studies, semiotics, and cultural studies. His major publications include Cultural Representations (1997); A Cultural Approach to Discourse (2005); and Read the Cultural Other (co-edited with M. Kienpointner and J. Servaes, 2005).

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Veröffentlicht/Copyright: 28. April 2006
Semiotica
Aus der Zeitschrift Band 2006 Heft 158

Abstract

The present article advocates a multiculturalist approach to theoretical rearticulation of language and communication. It does so by arguing why this approach is needed and showing how it can be achieved. The first part of the essay takes up aculturalist tendencies in the case of discourse studies and examines their theoretical and political consequences. The second part proposes a multicultural-epistemological stance, i.e., a reflexive and critical position of meaning making in between Eastern and Western, North and South, and local and global regimes of knowledge/power. Finally, the article explicates how the multiculturalist theorist can construct a historically conscious and local-global-minded theory of culture-specific discourse.

About the author

Shi-Xu

Shi-xu (b. 1960) is Professor and Director of the Institute of Discourse and Cultural Studies, Zhejiang University, China and founding Editor-in-Chief of Journal of Multicultural Discourses 〈xshi@zju.edu.cn〉. His interests include discourse studies, communication studies, semiotics, and cultural studies. His major publications include Cultural Representations (1997); A Cultural Approach to Discourse (2005); and Read the Cultural Other (co-edited with M. Kienpointner and J. Servaes, 2005).

Published Online: 2006-04-28
Published in Print: 2006-02-20

© Walter de Gruyter

Heruntergeladen am 19.11.2025 von https://www.degruyterbrill.com/document/doi/10.1515/SEM.2006.015/pdf?lang=de
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