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The Palace of La Moneda: From the trauma of the Hawker Hunters to the therapy of the signs

  • Pedro Santander

    Pedro Santander (b. 1967) is a Professor in the School of Journalism at the Pontificia Universidad Católica de Valparaíso (Chile) 〈pedro.santander@ucv.cl〉. His research interests include discourse theory, discourse analysis, and media research. His major publications include ‘Matar al Padre: Análisis del discurso de la sociología en dictadura’ (2003); ‘El Acceso invisible a las noticias de la televisión’ (2004); and ‘El Acceso a las noticias de TV como estrategia política’ (2004).

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    and Enrique Aimone

    Enrique Aimone (b. 1962) is Professor of Semiotics in the School of Journalism at the Pontificia Universidad Católica de Valparaíso 〈Enrique.aimone.g@ucv.cl〉. His research interests are in semiotics.

Published/Copyright: April 28, 2006
Semiotica
From the journal Volume 2006 Issue 158

Abstract

The objective of this article is to analyze and interpret a series of semiotic-discursive interventions that have occurred in the seat of the Chilean government, the Palace of La Moneda. Underlying these observations is the conviction that the Palace of La Moneda is not only an architectural construction but also a material object that must be read as a sign; that is, a representation of aliquid pro aliquod.

This analytic observation will be centred on the years of President Ricardo Lagos' government (2000–2005), because it is the period in which a series of semiotic actions can clearly be identified; these actions have impacted La Moneda and, underlying this impact, a strategy of sense production can be found. These actions are considered legible, the bulk of which makes up a syntax that results in a global sense or semiosis, whose objective is to change what the representation of this Palace means to Chile from the 1973 coup d'état on. According to the above, there are semio-discursive operations of sense investiture (Verón 1984) that the above mentioned government carries out in its political practice and that are in direct relation to the tragic history of September 11, 1973.

The theoretical body of psychoanalysis has been used to hold that after the coup d'etat the governmental palace represents a trauma understood as a wound in the memory. Changing the value of that sign by means of semiotic operations accounts for both the importance of semiosis in the political practice and the motivated character of the signs.

About the authors

Pedro Santander

Pedro Santander (b. 1967) is a Professor in the School of Journalism at the Pontificia Universidad Católica de Valparaíso (Chile) 〈pedro.santander@ucv.cl〉. His research interests include discourse theory, discourse analysis, and media research. His major publications include ‘Matar al Padre: Análisis del discurso de la sociología en dictadura’ (2003); ‘El Acceso invisible a las noticias de la televisión’ (2004); and ‘El Acceso a las noticias de TV como estrategia política’ (2004).

Enrique Aimone

Enrique Aimone (b. 1962) is Professor of Semiotics in the School of Journalism at the Pontificia Universidad Católica de Valparaíso 〈Enrique.aimone.g@ucv.cl〉. His research interests are in semiotics.

Published Online: 2006-04-28
Published in Print: 2006-02-20

© Walter de Gruyter

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