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Explaining and analyzing audiences: A social cognitive approach to selectivity and media use
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Oscar Peters
,
Matthias Rickes
Veröffentlicht/Copyright:
28. November 2006
Abstract
This study explored LaRose and Eastin's (2004) model of media attendance, within a European context. It extended the uses and gratifications (U and G) paradigm within the framework of social cognitive theory (SCT) by instituting new operational measures of gratifications sought, reconstructed as outcome expectations. Although the model of media attendance offers some promising steps forward in measuring media selectivity and usage, and to some extent is applicable to another context of media use, the relative importance of outcome expectancies in explaining media usage and selectivity is not fully supported.
Published Online: 2006-11-28
Published in Print: 2006-09-01
© Walter de Gruyter
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Artikel in diesem Heft
- Introduction to the special issue: Media use and selectivity
- Emotional gratifications during media use – An integrative approach
- Explaining and analyzing audiences: A social cognitive approach to selectivity and media use
- How players manage moral concerns to make video game violence enjoyable
- The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics
- The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media
- Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure
- “Play it again, Sam”. A differentiating view on repeated exposure to narrative content in media
- Contributors
Artikel in diesem Heft
- Introduction to the special issue: Media use and selectivity
- Emotional gratifications during media use – An integrative approach
- Explaining and analyzing audiences: A social cognitive approach to selectivity and media use
- How players manage moral concerns to make video game violence enjoyable
- The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics
- The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media
- Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure
- “Play it again, Sam”. A differentiating view on repeated exposure to narrative content in media
- Contributors
