“Play it again, Sam”. A differentiating view on repeated exposure to narrative content in media
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Jella Hoffmann
Abstract
Whereas repeated exposure to communication is a widespread phenomenon, it has so far received little attention in communication research. This article takes a step towards describing, differentiating, and explaining repeated exposure to communication. It discusses different forms of repeated exposure and then focuses on repeated exposure to narrative films. It explores possible motivations for reusing the same media content again and again, while taking processes of repeated exposure as well as situational and personal variables into account. The initially theoretical considerations are then supported, expanded, and specified both by existent empirical evidence and findings from a focus group study. Finally, further questions about repeated exposure to narrative content in media are discussed.
© Walter de Gruyter
Articles in the same Issue
- Introduction to the special issue: Media use and selectivity
- Emotional gratifications during media use – An integrative approach
- Explaining and analyzing audiences: A social cognitive approach to selectivity and media use
- How players manage moral concerns to make video game violence enjoyable
- The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics
- The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media
- Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure
- “Play it again, Sam”. A differentiating view on repeated exposure to narrative content in media
- Contributors
Articles in the same Issue
- Introduction to the special issue: Media use and selectivity
- Emotional gratifications during media use – An integrative approach
- Explaining and analyzing audiences: A social cognitive approach to selectivity and media use
- How players manage moral concerns to make video game violence enjoyable
- The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics
- The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media
- Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure
- “Play it again, Sam”. A differentiating view on repeated exposure to narrative content in media
- Contributors
