Emotional gratifications during media use – An integrative approach
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Anne Bartsch
,
Roland Mangold
Abstract
The desire to experience emotions is widely considered to be a key motivation for media use, especially for the use of media entertainment. But what exactly do people seek when they seek emotions? What kinds of gratifications do they obtain from the experience of emotions during media use? An overview of research on emotional gratifications shows that emotions can be gratifying in multiple ways – ranging from simple hedonistic gratifications to more complex gratifications such as feeling competent or morally good. An integrative framework is outlined that aims at a more systematic understanding of emotional gratifications and their influence on selective media use. We suggest that different aspects of an emotion's gratification potential are appraised simultaneously, and integrated into a holistic appraisal outcome that can be conceptualized as ‘meta-emotion’. Meta-emotions guide the recipient's intuitive decision to accept, or reject a media offer's invitation to experience emotions.
© Walter de Gruyter
Artikel in diesem Heft
- Introduction to the special issue: Media use and selectivity
- Emotional gratifications during media use – An integrative approach
- Explaining and analyzing audiences: A social cognitive approach to selectivity and media use
- How players manage moral concerns to make video game violence enjoyable
- The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics
- The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media
- Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure
- “Play it again, Sam”. A differentiating view on repeated exposure to narrative content in media
- Contributors
Artikel in diesem Heft
- Introduction to the special issue: Media use and selectivity
- Emotional gratifications during media use – An integrative approach
- Explaining and analyzing audiences: A social cognitive approach to selectivity and media use
- How players manage moral concerns to make video game violence enjoyable
- The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics
- The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media
- Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure
- “Play it again, Sam”. A differentiating view on repeated exposure to narrative content in media
- Contributors
