Sexual attitudes and erotophobia and the recall of sexual content on television
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Adrian Furnham
Abstract
Individuals' sexual attitudes and their level of erotophobia/erotophilia was related to their recall of sexual and non-sexual television adverts embedded within programs, with and without sexual content. Eighty-eight participants aged between 18–26 were placed in one of four conditions and shown ‘Sex and the city’ (sexual program) or ‘Friends’ (non-sexual program) with embedded sexual or non-sexual advertisements. There was a main effect of program type and advertisement type. Advertisement recall was hindered in the sexual program compared to the non-sexual program and sexual advertisements were recalled more than non-sexual advertisements. Those with liberal sexual attitudes and erotophiles showed lower recall of sexual advertisements. Limitations of the study are considered.
© Walter de Gruyter
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Articles in the same Issue
- Intense media coverage
- Media events and European visions: Czech Republic in the 2007 Eurovision Song Contest
- Gender and interface agents in the on-line news
- Internet adoption in the newsroom: Journalists' use of the Internet explained by attitudes and perceived functions
- Sexual attitudes and erotophobia and the recall of sexual content on television
- The analog switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders
- Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press
- Contributors
