Article
Licensed
Unlicensed
Requires Authentication
Gender and interface agents in the on-line news
-
Pekka Isotalus
Published/Copyright:
March 20, 2009
Abstract
Interface agents are increasingly being used to enhance the user-friendliness of computers. In the new mobile technology of handheld computers, interface agents are also being used to present on-line news. The purpose of the study was to explore how the gender of the interface agent and the user affect evaluations of the agent and the news service. The results revealed that attitudes toward the interface agent significantly correlated with evaluations of the entire news service. Moreover, the gender of the participant and of the agent was significant for an evaluation of the credibility and entertainment value of the news service.
Published Online: 2009-03-20
Published in Print: 2009-March
© Walter de Gruyter
You are currently not able to access this content.
You are currently not able to access this content.
Articles in the same Issue
- Intense media coverage
- Media events and European visions: Czech Republic in the 2007 Eurovision Song Contest
- Gender and interface agents in the on-line news
- Internet adoption in the newsroom: Journalists' use of the Internet explained by attitudes and perceived functions
- Sexual attitudes and erotophobia and the recall of sexual content on television
- The analog switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders
- Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press
- Contributors
Articles in the same Issue
- Intense media coverage
- Media events and European visions: Czech Republic in the 2007 Eurovision Song Contest
- Gender and interface agents in the on-line news
- Internet adoption in the newsroom: Journalists' use of the Internet explained by attitudes and perceived functions
- Sexual attitudes and erotophobia and the recall of sexual content on television
- The analog switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders
- Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press
- Contributors
