Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior

Kapitel in diesem Buch

1. Frontmatter I
2. Contents V
3. Preface IX
4. Library Management and Marketing in a Multicultural World-Program XI
5. Welcoming Address XV
6. Keynote Addresses
7. Think Globally, Act Locally—Manage Multiculturally 3
8. Glimpses of the “Marketing Library and Information Services” 13
9. I. Marketing Library Services to Students
10. The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars 27
11. The Marketing of Library Services to the Marginalized 38
12. Marketing Academic Library Resources and Information Services to International Students 47
13. Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries’ Services to Offshore Students 62
14. Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students 87
15. II. How to Organize and Promote Library Services
16. Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study 105
17. Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion 118
18. The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China 132
19. How to Promote Library Services: Academic Libraries in India 138
20. Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD 156
21. From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China 168
22. III. Marketing Library Services to the General Public
23. Globalization and Library Management: Practical Ideas for Effective Strategic Methods 191
24. Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona 209
25. Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior 218
26. The Public Library: Environment for the Formulation of Risk Indicators in the Information Society 235
27. With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries 248
28. Beyond Promotion—The Destination Library: The National Library of Singapore Case Story 255
29. IV. Changing Libraries in a Multicultural World
30. Librarians’ Professional Values and Perspectives in the Era of the Digital Library 263
31. Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark 274
32. The Impact of Globalization on Library Management and Marketing 293
33. Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ) 303
34. V. Information Technology and Library Management and Marketing
35. The Library and Cultural Patterns in Lending Statistics 325
36. Using the Feedback Loop to Create a Marketing Campaign 335
37. Performance Measurement of Metadata Management 352
38. The Knowledge Society of Digital Librarians’ Blogging Information Management 362