Library Management and Marketing in a Multicultural World: Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

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Library Management and Marketing in a Multicultural World

Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

Edited by: James L. Mullins

Language: English

Published/Copyright: 2007

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This book is in the series

Volume 125 | IFLA Publications

About this book

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA).

This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world.

Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Topics

Library and Information Science, Book Studies Library and Information Science, other

Frontmatter Requires Authentication Unlicensed Licensed	I
Contents Requires Authentication Unlicensed Licensed	V
Preface Requires Authentication Unlicensed Licensed	IX
Library Management and Marketing in a Multicultural World-Program Requires Authentication Unlicensed Licensed	XI
Welcoming Address Requires Authentication Unlicensed Licensed	XV
Keynote Addresses
Think Globally, Act Locally—Manage Multiculturally Àngels Massísimo Requires Authentication Unlicensed Licensed	3
Glimpses of the “Marketing Library and Information Services” Dinesh K. Gupta Requires Authentication Unlicensed Licensed	13
I. Marketing Library Services to Students
The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars Barbara I. Dewey Requires Authentication Unlicensed Licensed	27
The Marketing of Library Services to the Marginalized Bharati Sen Requires Authentication Unlicensed Licensed	38
Marketing Academic Library Resources and Information Services to International Students Cuiying Mu Requires Authentication Unlicensed Licensed	47
Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries’ Services to Offshore Students Lily Gao Requires Authentication Unlicensed Licensed	62
Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students Louisa McLam, Colin Storey and Teresa To Requires Authentication Unlicensed Licensed	87
II. How to Organize and Promote Library Services
Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study Grace Saw and Fei Yu Requires Authentication Unlicensed Licensed	105
Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion Leonor Gaspar Pinto and Paula Ochôa Requires Authentication Unlicensed Licensed	118
The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China Li Zhang, Chunhua Yang and Guizhi Wang Requires Authentication Unlicensed Licensed	132
How to Promote Library Services: Academic Libraries in India Preeti Mahajan and Rupak Chakravarty Requires Authentication Unlicensed Licensed	138
Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD Tella Rama Devi Requires Authentication Unlicensed Licensed	156
From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China Sharon Karasmanis Requires Authentication Unlicensed Licensed	168
III. Marketing Library Services to the General Public
Globalization and Library Management: Practical Ideas for Effective Strategic Methods Antonia Arahova and Sarantos Kapidakis Requires Authentication Unlicensed Licensed	191
Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona Maria Gental Morral Requires Authentication Unlicensed Licensed	209
Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz and Aamir Ghafoor Ch. Requires Authentication Unlicensed Licensed	218
The Public Library: Environment for the Formulation of Risk Indicators in the Information Society Ana Pérez-López, Javier López-Gijón and Carmen Gálvez Requires Authentication Unlicensed Licensed	235
With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries Tong Zhang Requires Authentication Unlicensed Licensed	248
Beyond Promotion—The Destination Library: The National Library of Singapore Case Story Wee Pin Wan Requires Authentication Unlicensed Licensed	255
IV. Changing Libraries in a Multicultural World
Librarians’ Professional Values and Perspectives in the Era of the Digital Library Keqian Xu Requires Authentication Unlicensed Licensed	263
Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark Marian Koren Requires Authentication Unlicensed Licensed	274
The Impact of Globalization on Library Management and Marketing Ronghui Su and Qingming Yang Requires Authentication Unlicensed Licensed	293
Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ) Xuemao Wang and Chang Su Requires Authentication Unlicensed Licensed	303
V. Information Technology and Library Management and Marketing
The Library and Cultural Patterns in Lending Statistics Maja Coltura and Bart Vercruyssen Requires Authentication Unlicensed Licensed	325
Using the Feedback Loop to Create a Marketing Campaign Jill Cousins Requires Authentication Unlicensed Licensed	335
Performance Measurement of Metadata Management Leon Zhao Requires Authentication Unlicensed Licensed	352
The Knowledge Society of Digital Librarians’ Blogging Information Management Xiaowen Ding Requires Authentication Unlicensed Licensed	362

Publishing information

Pages and Images/Illustrations in book

eBook published on:

November 3, 2008

eBook ISBN:

9783598440267

Hardcover published on:

August 16, 2007

Hardcover ISBN:

9783598220326

Pages and Images/Illustrations in book

Front matter:

16

Main content:

366

https://doi.org/10.1515/9783598440267

eBook ISBN: 9783598440267

Hardcover ISBN: 9783598220326

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Library Management and Marketing in a Multicultural World

Overview

About this book

Topics

Table of contents

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