MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY

Kapitel in diesem Buch

1. Frontmatter i
2. CONTENTS 5
3. Remerciements / Acknowledgements 3
4. PREFACE
5. MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN 5
6. INTRODUCTION
7. LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES 12
8. APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES
9. HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER 33
10. MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS 40
11. LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING 45
12. LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! 54
13. ADAPTING MARKETING TO PARTICULAR CONTEXTS
14. DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE 61
15. MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES 68
16. MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY 74
17. EPILOGUE
18. MARKETING IS AN ATTITUDE OF MIND 84