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Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation
Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997
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Edited by:
Réjean Savard
Languages:
English, French
Published/Copyright:
1999
Topics
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Publicly Available Download PDF |
i |
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Publicly Available Download PDF |
5 |
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Réjean Savard Requires Authentication Unlicensed Licensed |
3 |
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PREFACE
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Greta Renborg Requires Authentication Unlicensed Licensed |
5 |
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INTRODUCTION
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Réjean Savard Requires Authentication Unlicensed Licensed |
12 |
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APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES
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Sissel Nelsen Requires Authentication Unlicensed Licensed |
33 |
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Christina Tovoté Requires Authentication Unlicensed Licensed |
40 |
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Marielle de Miribel Requires Authentication Unlicensed Licensed |
45 |
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Virginia Walsh Requires Authentication Unlicensed Licensed |
54 |
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ADAPTING MARKETING TO PARTICULAR CONTEXTS
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Yawo Assigbley Requires Authentication Unlicensed Licensed |
61 |
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Audrone Glosiene Requires Authentication Unlicensed Licensed |
68 |
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Du Yuanking Requires Authentication Unlicensed Licensed |
74 |
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EPILOGUE
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Hilkka Orava Requires Authentication Unlicensed Licensed |
84 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
February 18, 2013
eBook ISBN:
9783110954104
Hardcover published on:
November 19, 1999
Hardcover ISBN:
9783598218118
Edition:
Reprint 2013
Pages and Images/Illustrations in book
Main content:
89
Other:
Zahlr. Abb.
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
