Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation: Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997

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Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation

Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997

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Languages: English, French

Published/Copyright: 1999

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This book is in the series

Volume 89 | IFLA Publications

Topics

Library and Information Science, Book Studies Library and Information Science, other

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Frontmatter
i

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CONTENTS
5

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Remerciements / Acknowledgements
3
Réjean Savard

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PREFACE
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MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN
5
Greta Renborg

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INTRODUCTION
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LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES
12
Réjean Savard

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APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES
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HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER
33
Sissel Nelsen

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MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS
40
Christina Tovoté

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LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING
45
Marielle de Miribel

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LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK!
54
Virginia Walsh

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ADAPTING MARKETING TO PARTICULAR CONTEXTS
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DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE
61
Yawo Assigbley

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MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES
68
Audrone Glosiene

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MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY
74
Du Yuanking

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EPILOGUE
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MARKETING IS AN ATTITUDE OF MIND
84
Hilkka Orava

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Publishing information

Pages and Images/Illustrations in book

eBook published on:

February 18, 2013

eBook ISBN:

9783110954104

Hardcover published on:

November 19, 1999

Hardcover ISBN:

9783598218118

Edition:

Reprint 2013

Pages and Images/Illustrations in book

Main content:

89

Other:

Zahlr. Abb.

https://doi.org/10.1515/9783110954104

eBook ISBN: 9783110954104

Hardcover ISBN: 9783598218118

Keywords for this book

Bibliothek; Marketing; Kongress; Kopenhagen

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Walter de Gruyter GmbH
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Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation

Overview

Topics

Table of contents

Frontmatter

CONTENTS

Remerciements / Acknowledgements

MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN

LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES

HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER

MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS

LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING

LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK!

DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE

MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES

MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY

MARKETING IS AN ATTITUDE OF MIND

Bibliographic data