Contributors

Kapitel in diesem Buch

1. Frontmatter I
2. Contents VII
3. Contributors XI
4. Introduction
5. 1 De Gruyter handbook of media economics: Introduction 1
6. Mapping the field of media economics
7. 2 Media economics research: Scope, value and significance 13
8. 3 Business perspectives on the digital economy 27
9. 4 Media innovation studies: An expanding field 43
10. Perspectives on media economics methods
11. 5 Media economics research: Accessing and working with official and non-official statistics 61
12. 6 Dealing with causal complexity in media economics and management research: An introduction to qualitative comparative analysis 77
13. 7 Working with datafication in media industries research 93
14. 8 Experimental methods in media economics research: Understanding the human factor in decision-making 105
15. Perspectives on teaching media economics
16. 9 Developing a curriculum for media economics 115
17. 10 Teaching media management and economics in China 127
18. 11 Toward decolonizing the media economics curriculum in Africa 149
19. Market-level trends in media economics
20. 12 The audience in media markets 169
21. 13 Developments in advertising markets and their effects on media companies 185
22. 14 The effects of streaming on media markets 201
23. 15 Challenges and opportunities for recommender systems in media markets 215
24. 16 The stunning longevity of media ownership concentration 229
25. 17 Old and new leaders in global media markets 249
26. 18 Global sports media rights market 267
27. 19 The economics of media in the Arab world: A case study of Egypt 279
28. 20 Latin America media panorama 291
29. Industry-level Trends in Media Economics
30. 21 Clusters in media industries: What is their added value? 303
31. 22 The music industry: A trendsetter among the media industries? 319
32. 23 New economics of the music industry: Blockchains, metadata and agency problems 333
33. 24 The economics of influencers and social media stardom 349
34. 25 From platform users to platform labor: Understanding vlogging as a media industry in China 369
35. 26 The economics of fake news 379
36. 27 The economics of podcasting 389
37. 28 How esports may influence the digitalization of the media ecosystem 401
38. 29 Disruptive informality: Nollywood and the tensions of informal economies 415
39. Firm-level trends in media economics
40. 30 The transformation of news in the digital age: Business model changes, challenges, and future directions 431
41. 31 Redefining digital publishing business in platform ecosystems in China: The case of WeChat Read 451
42. 32 Precarity, but also possibilities for creativity: Back to the future of work in print news media 465
43. 33 User data analytics in media organizations 477
44. Societal value trends in media economics
45. 34 Changing authorship and copyright in media markets – A value approach 497
46. 35 Public service media: Challenges for delivering universal public service in the platform age 511
47. 36 Digital platforms and minority language media: Exploring the prospects of Banjara language media in India 527
48. Conclusion
49. 37 Media economics: Key observations and reflections by the editors 541
50. List of figures 555
51. List of tables 557
52. Index 559