De Gruyter Handbook of Media Economics

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

• Provides extensive coverage of current research in both traditional and digital forms of media.
• Presents media economics as an international science.
• Discusses media economic development at market, industry and firm levels.

Ulrike Rohn is Professor of Media Management and Economics at Tallinn University, Estonia, where she works at the Baltic Film, Media and Arts School (BFM).

M. Bjørn von Rimscha is Professor of Media Business and Vice Dean at the Faculty of Social Science at the Johannes Gutenberg Universität Mainz, Germany.

Tim Raats is Professor at imec-SMIT and the Communication Sciences Department of the Vrije Universiteit Brussel (VUB), Belgium.

"This well-conceived handbook provides much for scholars new to the field, as well as experienced media economic researchers to consider about the underlying economic factors affecting media studies and research."
Robert. G. Picard (University of Oxford, UK)

"The Handbook of Media Economics masterfully unravels the complexities of media economics, offering essential insights for anyone eager to understand the pivotal forces shaping today's media landscape. A concise, enlightening read that is as informative as it is engaging."
Min Hang (Tsinghua University, China)

"The contribution made by academics from various parts of the world in the Handbook of Media Economics allows us to delve deeper and understand the current environment faced by this exciting media industry, inserted in a digital atmosphere and an increasingly globalized world."
María Elena Gutiérrez Rentería (Universidad Panamericana, Mexico)

"When leading scholars push disciplinary boundaries to lucidly examine the transformation of markets and firms in the digital media economy, we are treated to such a rich and impressive volume".
Vibodh Parthasarathi (Jamia Millia Islamia, India)