Frontmatter

Kapitel in diesem Buch

1. Frontmatter I
2. Foreword VII
3. Preface IX
4. Contents XIII
5. Part I: Biometrics
6. Chapter 1 Introduction 1
7. Chapter 2 Using Neuroscience and Biometrics in Individuals and Organizations 13
8. Chapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) 37
9. Chapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography 83
10. Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing 99
11. Chapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business 117
12. Chapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers 141
13. Chapter 8 Biometrics, Privacy, and Authentication 171
14. Chapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook 185
15. Chapter 10 Using Biometrics in Healthcare Management and Diagnostics 195
16. Part II: Neuroscience
17. Chapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process 207
18. Chapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence 223
19. Chapter 13 Using Neuroscience to Understand Consumers 245
20. Chapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli 279
21. Chapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications 295
22. Chapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business 317
23. Chapter 17 The Future of Neuroscience and Biometrics in Business 333
24. List of Figures 341
25. List of Tables 343
26. About the Editors 345
27. Index 347